Big annual events like the Super Bowl, the Grammys and Christmas have been garnering viewers and buzz as social media and second screens create a ‘digital watercooler’, says JWT in its 10 Ways Marketers Are Using The Second Screen report.
Welcome to London’s newly opened Google Campus. The 2,300-square-metre space – designed by Jump Studios – is in Shoreditch, of course, and is offering office rental units for start-ups.
Crowdsourcing outfit Talenthouse is rolling out its ‘sponsored engagement engine’ offering customised campaigns built on branded content for consumers to share across social networks. Via Talenthouse, brands and established artists host ‘creative invites’ encouraging emerging talent to contribute their best work and spread the word among their followers through a viral contest platform.
Why is Pinterest so addictive? Well, its collections and boards satisfy the Internet’s addiction to hoarding images and content. Have an odd fascination for teal-coloured guitars? Yes, there’s an image board for that.
Manchester United may have been knocked off their perch at the top of the English Premier League, but the team still heads Freestyle Interactive’s Facebook League with 23.9 million ‘likes’, ahead of second-placed Arsenal with a mere 9.7 million and Chelsea (9.4 million). Current Premier League leaders Manchester City are in fifth spot with 2.3 million likes, according to the latest Premier League Social Media Stats.
What kind of tech would the characters from Mad Men use if they were in today’s high-comms world? Well, Don Draper’s favourite app might be SinglesAroundMe so he could schedule hook-ups.
Consumers have turned their backs on established media channels and are electing their own spokespeople, says Ernst & Young in its This Time It’s Personal: From Consumer to Co-Creator report. “Traditional one-way marketing does not satisfy the need for interaction, equality and community that today’s consumers want and expect from communication.”
All three of the UK’s main political parties are failing miserably in their use of new digital channels to reach voters, according to a report released by UK advertising agency Cheetham Bell JWT on the eve of today’s local elections.
The average friend count on Facebook is 130, and people make an average of 40 visits a month the Social Network, spending more than 23 minutes per stay. [...]
Welcome to Monmouth, the world’s first Wikipedia town. Yes, Monmouthpedia< [...]
OK, it's Facebook IPO day and we're talking billions of dollars rinsing around the markets. But how does the Social Network stack up against search behemoth Goo [...]
Facebook earns some very strong positive scores among consumers when compared to its social networking peers, but a low trust score could be an area of concern [...]
Now there’s Curalate. What is it? It’s a monitoring and analytics tool which aims to gives brands a complete picture of their brand engagement using a combi [...]
Twitter has launched a weekly e-mail service which delivers relevant Tweets and stories shared by the people Twitter account holders are connected to. [...]
C&A Brazil is giving consumers a little social media help when it comes to clothes shopping. The retailer has put clothes from its new collection on Faceboo [...]
How do you spot an Instagram junkie? Dead giveways are the emaciated collarbones, the result of personal hunger strikes against that Facebook acquisition. And [...]
The International Network Of Street Papers, the umbrella organisation for street magazines such as the Big Issue, wants to take social mags digital and has laun [...]
Jimmy Choo has launched a new website, Stylemakers, which crowdsources fashionistas’ street styles as they tote the fashion brand’s shoes or bags. [...]
