brand-e

Welcome to Monmouth, the world’s first Wikipedia town. Yes, Monmouthpedia aims to cover every notable place, person, artefact and any other item in Monmouth.

If Facebook were a country it would boast the third-largest population in the world, behind only China and India, while the Social Network has more members than there are people in Europe, according to SocialBakers. In addition, the Coca-Cola brand alone has nearly 100 million more fans on Facebook than there are residents of the US. And brands Starbucks, Converse, Red Bull and Oreo each have nearly five times the number of fans on Facebook than there are people in the UK.

Facebook earns some very strong positive scores among consumers when compared to its social networking peers, but a low trust score could be an area of concern as the company seeks to go to the market with an IPO, according to E-Poll Market Research.

Now there’s Curalate. What is it? It’s a monitoring and analytics tool which aims to gives brands a complete picture of their brand engagement using a combination of image-recognition tech and big data analytics.

Twitter has launched a weekly e-mail service which delivers relevant Tweets and stories shared by the people Twitter account holders are connected to.

L’Occitane is the best-performing luxury brand in the digital space in both Brazil and Russia, according to L2’s Digital IQ Index: Brazil, Russia, India report. L’Occitane’s Brazilian Facebook page reached 100,000-fan milestone in January with a hand-cream giveaway pushing up metrics – the brand managed to rack up 40,000 fans in a 12-day period

‘Google’ is searched for more often than the terms God, Jesus, Allah, Buddha, Christianity, Islam, Buddhism, and Judaism combined. Is social media the new religion? asks Euro RSCG in its This Digital Life report. Thirty-eight percent of global consumers surveyed by the agency say they already use social media to change the world for the better. “Whether donating to a local cause via PayPal or helping to sustain public interest in the capture of a wanted war criminal, people are using the tools available to them in the digital world to create change in the real world,” the report says.

Gap has launched two digital marketing tactics as part of its Be Your Own T global campaign based on the not-so-humble T-shirt. The TIY experience – in partnership with Threadless – offers consumers buying new Gap tees new ways to upcycle their old T-shirts into fashionable accessories in six steps or fewer, including the likes of flip flops beach bags, laptop sleeves and dog toys. TIY will reside primarily on the brand’s Facebook page, share-able via Twitter, Instagram and Pinterest.