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We all want to be noticed on Facebook. So just imagine how much a plant likes to be pandered to on the social networking platform. Meet Eater is a piece of virtual vegetation which simply thrives on attention, so when people visit the ME FB page and post comments, this thing grows.
“This plant is watered [...]

Aussie budget airline Jetstar, which is supporting Powderfinger’s farewell tour, is also providing the cash to finance an official blogger for the rock band.
The job involves two months on the road with The Finger, watching all 34 performances, and conducting four interviews with the band. There’s also a daily tour blog to write, a video diary to compile, photos to shoot.

Did you know that ole Snoop Dogg works with virtual goods outfit Virtual Greats to sell branded virtual goods using his name and likeness? Well, the rapper does, and his portfolio includes everything from avatar clothing to pets, to virtual gifts, and it’s offered on social networks and virtual worlds which cater to young teens, including the likes of WeeWorld, Gaia Online and Zwinky.
And according to WeeWorld, which boasts a global audience of more than 36 million registered WeeMee avatars, unit sales of Snoop Dogg branded items are 2.5 times higher than the highest selling non-branded, comparably priced goods.

It’s time for the Stonopoly. Actually, we’re talking about gamesmaker Hasbro’s Monopoly: The Rolling Stones collectors’ edition of the well-worn board game. The street names have been swept away to be replaced by the band’s tracks, while players won’t need to pick up a dog or shoe token – instead, they have to make do [...]

Agencies LBi and Your Mum… have developed BeeBeard, a buzzy Twitter petition aimed at putting real social media sting into the British Beekeepers Association’s efforts to save the bee.
Users who support the cause with a tweet to @davidsbeebeard will see a bee popped onto Prime Minister David Cameron’s virtual Beebeard (which will also chat back [...]

We reported recently that UK tech brands simply ain’t that great at communicating via social media. That’s a generalization, of course, because some are pretty good at dealing with the medium.
LoveFilm, for one, succeeds in getting it right. “LoveFilm uses its Facebook page to engage directly with its audience and it frequently updates the page with interesting, fresh content,” says Wildfire PR in its Putting The ‘Social’ Into Social Media report. “It also stimulates debate and conversation by asking fans questions to trigger discussions, posting videos with exclusive content, and letting customers know about latest offers.”

Just over one in three US companies currently have a public-facing blog used for marketing, but that proportion that will rise to 43% by 2012, according to eMarketer estimates.
And there’s good reason for that growth. “Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, [...]

Between April 2009 and May 2010, the number of US online users aged 50 to 64 who said they used a social networking site like MySpace, Facebook or LinkedIn grew 88%, compared with a growth rate of 13% for those aged 18 to 29, according the Pew Internet & American Life Project.
The use of Twitter [...]