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C&A Brazil is giving consumers a little social media help when it comes to clothes shopping. The retailer has put clothes from its new collection on Facebook so that brand fans can ‘like’ the garments they, erm, like.

Burberry has premiered Burberry World Live in Taipei. What is it? The fashion retailer says it’s the brand concept embodied in a single sensory experience. Cue a 360-degree cylinder featuring film and music and a simulation of British weather (falling leaves, golden rain).

Leading retailers such as Best Buy and HSN are now utilising points, badges and other incentives to drive customer engagement, purchases and loyalty, as gamification takes hold in the retail sector.

Among UK retailers, online clothes outfit ASOS dominates Google+, with twice as many followers on the platform as second-placed Topman, while Tesco gains a Google+ following from reputation alone having failed to yet post a single comment of its account page, says eDigitalResearch. However, in the first quarter, Topshop had top spot in both the Facebook and Twitter listings after losing the number-one Twitter ranking to ASOS for the last Social Media Benchmark survey from eDigitalResearch.

Beauty brand Sephora has gone big on Pinterest with its new social and mobile makeover, which includes a revamped Sephora.com, a new mobile website, iPhone app and tablet devices in over 100 stores. Thanls to the social media upgrade, there’s full integration with Pinterest, as ‘Pin It’ buttons make it to every product and brand page. The brand has upped the content quota online, slotting in 80,000 additional images, product quick-views and colour views.

Online fashion retailer SSENSE has joined forces with Iggy Azalea, FKi, and Diplo on their latest release, I Think She’s Ready, to produce a shopping-enabled music video. In the clip, the artists wear clothes from the latest collections from fashion brands such as Givenchy, Philllip Lim and Christopher Kane.

Chilean fashion brand Ripley joined forces with ad agency MRM to launch the Rompela Flash Mob. What is it? Well, the brand tasked both pro and amateur photographers with taking pictures of models dressed in Ripley gear for a new crowdsourced catalogue.

Reebok UK has joined forces with influencer outfit PeerIndex to enable consumers in Manchester and Leeds to get free Reebok CrossFit workouts. The sportswear brand is looking to recruit up 1,000 people to the training event.