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NET-A-PORTER is deploying its augmented reality shopping windows around the globe for its new Karl Lagerfeld collection. Consumers turning up at the stores with the NET-A-PORTER iPhone/iPad app simply target different fashion elements in the windows to fire up content such as model showcases, video catwalks and product info.

Social media savvy brands should be taking an interest in Pinterest. What is it? Well, it’s a personal-use digital pinboard where users can pin images they find online in themed collections for sharing, writes Steve Mullins.

Converse’s music recording studio Rubber Tracks has gone on the road, with the cool apparel brand shooting a multi-episode series starring touring bands on their way to the studio. The show, the Rubber Meets the Road, features a tour of a band’s hometown and their experiences on the road to Brooklyn (home to Rubber Tracks).

Who is the Connected Consumer? She’s a forty-something woman carrying multiple Net-enabled devices – in addition to owning a PC/laptop – who is an active Facebook user and shops via digital or print catalogues and says shopping makes her happy, according to the Meet The Connected Consumer infographic from Zmags/Equation Research.

Reebok has picked up a number of shipping containers from its HQ Massachusetts and is transporting them around the world by ship, rail and chopper to the likes of Seoul, Moscow and Barcelona, writes Maria Stadtmueller.

More than 13.6 million smartphone owners in Western Europe’s five leading markets accessed a retail site in October 2011, according to The Connected Europe: How Smartphones & Tablets Are Shifting Media Consmuption report from comScore and Telefonica. The UK had the largest smartphone audience with 4.7 million people, but Germany accounted for the biggest increase in users with a 112% spike year-over-year.

Levi’s is leaning on social media photo platform Instagram for a global casting call. All budding talent wanting to be part of the brand’s 2012 Go Forth marketing campaign has to do is upload photos along with the hashtag #iamlevis.

Social commerce helps shoppers make smart and savvy purchases – in return, retailers are liable to listen and implement changes in order to provide a tailored product and shopping experience, according to the Social Commerce Psychology infographic from Tabjuice, which aims to show that the thoughts which underpin social shopping work at a fundamental level which plays with our cognitive biases.