brand-e

Kellogg’s Pop-Tarts brand is planning to open a pop-up store in New York’s Times Square in August. There will samplings from the Pop-Tarts World Cafe, a chance to encounter the Varietizer, which produces tailored boxes of Pop-Tarts featuring favourite flavors. Plus there’s the Customization Station for designing Pop-Tarts Tees.

Uniqlo is rolling out operations in Bangladesh to help tackle poverty, sanitation and education issues, ‘through the planning, production and sale of clothing’. Uniqlo Social Business Bangladesh Ltd will light in the market in September, and the move fits in with the brand’s ethical stance, such as its initiatives to encourage customers to recycle Uniqlo [...]

If you want to get that degree in sales, then it could be time to get yourself off to Harrods. The upscale department store has joined forces with Anglia Ruskin University to become to first UK retailer to get into formal education. Teaching will take place onsite with academics and the store’s in-house trainers.

So, what can famed photographer Nick Knight do with the moving image? Tasked by Topshop with coming up with a film to promo the new spring/summer 2010 collection, he enlisted Kate Moss and came up with a one and a half minute video.
Apparently, ‘this dreamy short film showcases Kate’s vintage inspired pieces perfectly’. While the [...]

Marketing retail. Ogilvy is taking its Idea Shop – which offers free advertising and marketing ideas to anyone in need – to Roman Road in East London from 8th to 10th July.
“We’d especially like to see small and medium businesses, charities, social enterprises, community groups, arts projects, artists and entrepreneurs,” the agency says. “Over a [...]

Movie mall. Grazia mag has joined forces with Sex And The City 2 to open a pop-up shop in London’s Westfield mall. There, until Monday, you will find the Grazia Style Advisor Clinic and Shopping Editor Sophie Ferguson-Jones, who is aiming to create some Carrie Bradshaw-ish looks for shoppers.
Wait, there’s more…
In the form of makeovers [...]

Mayoral money. Starbucks has rolled out its first-ever national ‘mayor special’ with Foursquare in the US which will reward consumers with dollar discounts on the coffee shop’s frappucinos. Well, not just any old customers, but those ‘mayors’ who have checked in to the Foursquare location-based social network at Starbucks outlets the most.
In the UK, Dominos  [...]

By Simon Fuller. Sketch off. Hip clothing brand Lazy Oaf loves exploring creativity – and, as evidenced by the funky designs, likes to draw too. So what better way to promote the brand – and its new limited edition Tee shirt collection – than to hold a drawing club?
Last Thursday night saw Soho’s Shorts Gardens host the second annual Lazy Oaf Drawing Club, an event encouraging the public to get out their pens and get drawing. If paper wasn’t good enough, budding artists could scribble all over… helium balloons. And for those out of inspiration, there were live drawing masterclasses from the likes of Rosy Nicholas, Bob London and Zero Ten, including artists who had worked on Lazy Oaf’s range of shirts.