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More than one third of UK adults claim to use Facebook every week, while among 15-to-24 year-olds FB’s weekly reach is 79% – up from 39% in 2008, according to the IPA TouchPoints Hub Survey.
Just 4% of adults claim to use Twitter once a week or more, while the comparative weekly reach figure for Linkedin is 1.4%, the survey found.
Most of the country’s social networking activity occurs place between 6.30pm and 10pm, when 3% to 3.5% of adults claim to be active – around a third of these also claim to be watching TV at the same time.

By Steve Mullins. Are we the only ones who don’t like/get Volvo and all this ‘naughty’ business? It all seems to be about getting away from the safe, dependable and solid brand which is Volvo. Why do this? Because the car marque has a naughty model to show off in the S60 and consumers can even test different levels of naughtiness, that’s why.
That was early this year and we thought the brand had grown out of this phase. Unfortunately, it hasn’t. Because now we have before us Volvo’s ethnographic observational study of the Subject60 event in Berlin, London, Milan, Paris and Madrid.

‘Salesmen’, ‘Connectors’ and ‘Seekers’ are three key social network influencers on the purchasing activities of three quarters of the population, according to a global social networking survey, Consumer Marketing Using Social Network Analysis, Worldwide 2010, conducted by Gartner.

Salesmen have extensive social connections and a propensity to persuade people to do things, buy certain products and act in certain ways. It’s a personality trait which impels Salesmen to get people around them to act on information in highly directed ways.

Women are the digital mainstream, and are actually more engaged than men on the Internet, according to a comScore report, Women On The Web: How Women Are Shaping the Internet.
The rise of social networking has prompted women of all ages to engage in a host of associated online activities, such as photo-sharing, gaming, video viewing and instant messaging, says the report. And social retail may well be the next frontier in this evolution.

Millions of Americans are on Twitter but they wouldn’t stump up a cent to use it, according to a Center For The Digital Future study on online behaviour.
Almost half Internet users surveyed said they have used free micro-blogs such as Twitter, but when asked if they would be willing to pay for it, no one said yes.
“Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free,” says Jeffrey Cole, director of the Center For The Digital Future at USC’s Annenberg School for Communication & Journalism.

Youth might be losing interest in Facebook, with one in five US teens with a profile on Facebook having left the social networking site as of April 2010, according to a study from OTX/Roiworld. And the trend appears to be escalating – 29% of those deserting users had departed within the last month of the research period.
One reason for these lapsed users could be down to the competition.

Close of 80% of Fortune 100 companies are using at least one of the four main social platforms – Twitter, YouTube, Facebook, and blogs – to communicate with their customers, according to iStrategy.
One-fifth of these brands are using all four of these platforms, while more than 80% of the Fortune 100 update and engage with [...]

‘Selfish elites’ are six times more likely to own an iPad than the average person. On the other hand, ‘independent geeks’ are up to three times more likely to be a critic of the iPad.
That’s according to MyPad’s iPad Opinion Profile’s rather odd analysis of users of Apple’s new tablet. Odd? Well, the researchers tag those independent geeks as ‘self-directed young people who look down on conformity and are interested in video games, computers, electronics, science and the Internet’. Like all those other geeks really.