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By Mark Terry. The Red Bull Music Academy is currently on World Tour. The multi-city journey kicked off in Cape Town with Maximum Signal Control, before heading to Berlin, then Paris, then Detroit.

Red Bull is taking parkour to the Orient. The high-energy brand teamed with free runner Ryan Doyle and journeyed to the city of Mardin where he checked out the cool architecture while doing the stuff he does.

By Steve Mullins. Social games outfit We R Interactive has released the first set of metrics for the brands involved in its point-of-view online football game I Am Playr.

To date, in a 12-month Red Bull integration running until March 2012, over half a million virtual cans of Red Bull have been sold in I Am Playr and users have spent over 160 days watching Red Bull content. And users have so far spent more than 800 days engaging with Nike products and branding, visiting the game’s store over 1 million times and purchasing more than 170,000 pairs of Nike boots.

By Mark Terry. Car brand Infiniti could parlay its Formula One Grand Prix collaboration with Red Bull Racing into the development of a high-performance road car. The move would involve the re-engineering of a vehicle in the current Infiniti line-up, and it could be ready for showrooms in two year’s time.

By Mark Terry. Energy brand Red Bull’s monthly magazine The Red Bulletin has hit the US. The mag has been available in domestic guises in the likes of Austria, the UK, Germany and South Africa for some time – global circulation 4.6 million – and its 100 US pages will now feature American sports and action sports copy on newsstands.

By Maria Stadtmueller. Red Bull has teamed up with Cineworld Cinemas to bring its new short-form series Edge Of Your Seat to the theatre chain’s digital screens in the UK. Starting in April, there will be four four-minute episodes over a period of four months featuring leading freesports and motorsports athletic types such as Felix Baumgartner and Danny MacAskill.

It’s time to take a look at The Producers. It’s a six-part music documentary series from Red Bull and VBS, and it acts as a showcase for some of the ‘most innovative and exciting producers in the world’, according to the brand.
The location is the Red Bull Studio London, and in each episode, a producer collaborates with an artist of their choice, discussing themes and working on tracks. It begins with UK DJ, Radio One presenter and remixer Toddla T who teams up with Dave Okumu from The Invisible.

In the past year, Vice Media and Virtue have made multiplatform content with brands such as Intel, Sony Playstation, Dell, Red Bull, Nike, Pernod Ricard, and more. Which is why we’ve invited Andrew Creighton, Vice CEO to speak at Brands On Film, where he’ll share some thoughts about how brands entering the commissioning process is [...]