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Red Bull US has allied with NBC Sports to develop 35 hours of sports action, including snowboarding, mountain biking, motocross, ice cross, skiing and BMX events in 2012. Included in the mix are more than 20 of Red Bull’s get-together’s such as X-Fighters, Supernatural, Crashed Ice, Dream Line, Rampage and Cold Rush

UK broadcaster Channel 4 has allied with Red Bull Studios to produce Launched At Red Bull Studios. The 10-part series is showcasing performances from artists expected to make it in 2012.

The top 10 artists – as championed by established DJs, artists and tastemakers – include Delilah, Beth Jeans Houghton, 2:54, Dot Rotten, Niki & the Dove, Charli XCX, Theme Park, Jessie Ware, King Charles and Spector.

Red Bull is looking for help to sort out the best canimations. Canimations? “We launched a search for supremely talented animators, and asked them to show us what they could do with just their imagination and our blue and silver can,” the brand says. And now Red Bull wants the public jury to go online to Canimation Gallery, view the entries, and vote for the best.

Not too long ago we brought you news of Red Bull Music Academy’s World Tour. In short, 10 musical get-togethers in 10 cities around the world. Well, here’s the video. A pretty cool way to spend three animated minutes, you’ll agree.

By Mark Terry. The Red Bull Music Academy is currently on World Tour. The multi-city journey kicked off in Cape Town with Maximum Signal Control, before heading to Berlin, then Paris, then Detroit.

Red Bull is taking parkour to the Orient. The high-energy brand teamed with free runner Ryan Doyle and journeyed to the city of Mardin where he checked out the cool architecture while doing the stuff he does.

By Steve Mullins. Social games outfit We R Interactive has released the first set of metrics for the brands involved in its point-of-view online football game I Am Playr.

To date, in a 12-month Red Bull integration running until March 2012, over half a million virtual cans of Red Bull have been sold in I Am Playr and users have spent over 160 days watching Red Bull content. And users have so far spent more than 800 days engaging with Nike products and branding, visiting the game’s store over 1 million times and purchasing more than 170,000 pairs of Nike boots.

By Mark Terry. Car brand Infiniti could parlay its Formula One Grand Prix collaboration with Red Bull Racing into the development of a high-performance road car. The move would involve the re-engineering of a vehicle in the current Infiniti line-up, and it could be ready for showrooms in two year’s time.