10th April 2012
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Square Enix has been leaning on designer brand Prada as part of the 25-year celebrations for its videogame Final Fantasy. The games maker has a 12-page fashion spread in magazine Arena Homme+ featuring Final Fantasy XIII-2 characters like Noel and Snow wearing Prada mens’ clothing.
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10th April 2012
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Next Issue Media, a joint venture of US publishers Condé Nast, Hearst, Meredith, News Corp and Time, has launched a digital newsstand featuring the world’s top magazine titles designed specifically for Android tablets. The platform has rolled out with an initial 32 titles, including the likes of People, Real Simple, Sports Illustrated, The New Yorker, Time and Vanity Fair.
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31st March 2012
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Coca-Cola ties with UK publisher IPC Media to launch the Style It Light website featuring fashion content from magazines Maire Claire, Look and InStyle. The drinks brand says Style It Light is designed to ‘excite and reward our key Diet Coke audience of style- loving girls.
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23rd March 2012
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Charitable publisher Good Books tasked production company Buck TV with coming up with a promo video for the first in its Good Writers series of publication – a tribute to that high priest of gonzo, Hunter S Thompson.
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15th March 2012
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SAY Media is gearing up to launch a localised version of North American women’s lifestyle website xoJane in the UK this spring. Former Handbag.com editor Rebecca Holman will take the reins as editor-in-chief of the destination which is set to get a ‘British twist’.
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15th March 2012
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Bergdorf Goodman has partnered with Zite magazine to launch Bergdorf Goodman Vision, a section inside the Zite mag app dedicated to the retail brand. The channel will include articles ranging from fashion, New York City culture, travel, dining and theatre to books and music. Bergdorf Goodman Vision will also draw content from the Bergdorf Goodman blog, 5th/58th.
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13th March 2012
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Fallon London has launched Dogear. What is it? It’s a magazine comprising writing and illustration submitted online, with the 10 best pieces printed in the mag, which is produced in… bookmark format.
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12th March 2012
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The UK population consumes its media on a wider variety of platforms than ever before, and the ability to move music, television shows, podcasts and movies to any device and platform is their most desired new innovation, says the State Of The Media Democracy research conducted by Deloitte.
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