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Every corner of media needs a video trailer nowadays. Even the magazine article. Esquire has produced two clips to promote an upcoming feature in the mag in March about the killing of exotic animals in Ohio last year. That’s Animals by Chris Jones, a first look at the story of the Zanesville Zoo massacre.

Style magazine Grazia is looking to crowdsource content for its upcoming London Fashion Week issue. Together with LG Mobile, the Bauer Media publication will open up its editorial to readers via social media channels such as Facebook, YouTube and Twitter. There will also be a Grazia Fashion Issue… Live! documentary series, covering the creation of the issue.

Nellymoser surveyed the top 100 US magazines published issues betwen July and September 2011 and found that the percentage of advertising pages with at least one action code had risen from 3.5% in January to 5.8% in September, writes Maria Stadtmueller.

Virgin Media and content agency Redwood are rolling out a new customer magazine which will make heavy use of augmented reality in its editorial pages thanks to a Blippar app. The brand wants the mag to reflect encourage readers to explore its range of entertainment, broadband and mobile services.

News International today launches a ‘social media magazine’ on Facebook for its Fabulous mag, which the publisher folds into The Sun newspaper every Saturday. The Fabulous Facebook app will feature Fabulous Radio so users can share their Spotify playlists, a weather tool, which recommends outfits suitable for the prevailing climatic conditions, plus a fashion blog.

Price isn’t everything when it comes to digital, and if consumers have to pay to view content, they will instead look elsewhere for free, according to the Breakthrough For Online Streaming report from KPMG, writes Mark Terry.

Two thirds of UK consumers respondents are prepared to pay for films online, according to the Media & Entertainment Barometer from KPMG. The survey, conducted by YouGov, also indicates that BBC iPlayer has the highest level of awareness of steaming services, with nine in 10 people having heard of the offering, ahead of ITV Player and LoveFilm, writes Mark Terry.

Brands need to do what good friends have always done – converse, support, sympathize and cheer on, says Clark Kokich, former CEO and current chairman of Razorfish, about his new book, Do Or Die, published as an iPad app, writes Steve Mullins.

It’s a no brainer as to why the tome has been published on iPad.