brand-e

Most Brits draw the line at seeing ads for certain sensitive products on TV, according to YouGov research. Close to 80% of consumers say cigarettes shouldn't be [...]

Global advertising spend will rise 4.5% in 2012 – up from 3.6% last year – with the BRIC countries leading the pack, according to Warc’s latest Internatio [...]

Apple is the most valuable public company in the world, valued at over $400 billion. Now, 400 billion dollar bills laid flat would cover 42% of the land surface [...]

China has introduced two new television policies which are likely to have a direct impact on advertising expenditure in 2012, says IHS Screen Digest. China’s [...]

Absolute Radio has begun putting live airplay information on billboards in the UK to promote the relaunch of its Faces For Radio series with Christian O’Conne [...]

Those brands able to enhance Chinese New Year celebrations in a culturally relevant way will strengthen their bonds with customers, gaining both short and long- [...]

Virgin Media and content agency Redwood are rolling out a new customer magazine which will make heavy use of augmented reality in its editorial pages thanks to [...]

PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces t [...]

Millward Brown is integrating emotion measurement outfit Affectiva’s Affdex facial ex [...]

Millennials’ comfort-level with the Internet and tech might makes the digital medium an ideal platform for reaching them, but they are generally more difficul [...]