Says Pete Davis* Nestlé coffee brand Dolce Gusto might have made a little bit of history by becoming the first to be featured on a UK-produced TV programme in a paid product placement deal on ITV’s This Morning last week, but while this is an area of huge interest for marketers, it will take time for them to get used to product placement rules for TV.
Wallpaper* has joined forces with Ridley Scott Associates to produce a short film, Quatre, launched as part of the mag’s September issue.
The three-minute movie is ‘a complex tale of mistaken identities, passions reignited, the latest Lanvin. and good old girl-on-girl action’, according to publisher IPC Media.
“When Wallpaper* does film, we do it properly – Quatre is an elegant and erotically charged must-see piece of cinema,” says Tony Chambers, editor-in-chief, Wallpaper*
Every corner of media needs a video trailer nowadays. Even the magazine article. Esquire has produced two clips to promote an upcoming feature in the mag in Mar [...]
Streaming specialist ipercast has joined forces with Invideous to help monetise the video apps maker’s hotspot advertising service which enables advertisers t [...]
Converse’s music recording studio Rubber Tracks has gone on the road, with the cool apparel brand shooting a multi-episode series starring touring bands on th [...]
Red Bull US has allied with NBC Sports to develop 35 hours of sports action, including snowboarding, mountain biking, motocross, ice cross, skiing and BMX event [...]
This week SOPA did a good job of blacking out websites such as Wikipedia and Wordpress. What is SOPA? It’s the Stop Online Piracy Act, a bill before US Congre [...]
Lions Gate has made the film Abduction for rental on Facebook to [...]
More than two thirds of US advertisers will increase the share of online display advertising devoted to video ads, with video dollars coming from television bud [...]
BT is set to ramp up its interactive and social media features on its BT Vision TV service in the UK. [...]
Tech investor Roger McNamee has six bold ways for you to prepare for the next Internet. You see, the next big shift is now, and it’s not what you think. Faceb [...]
Live-streamed theatre can deliver additional cash but production companies have to work more with social media to get the most out of the opportunity, says Chri [...]
