7th September 2011
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The functionality behind Twitter’s new image galleries, which allows pictures to be displayed on a user’s profile page, may see images posted which a Twitter account holder may prefer to remain hidden, warns Punch Communications.
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22nd August 2011
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Harris Interactive has launched Social Web Ladder, an audience segmentation tool which categorises online communicators by social media involvement and influence. “Social Web Ladder demystifies the who behind the what and helps businesses identify the most valuable brand influencers, then streamline engagement strategies around them.”
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14th July 2011
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Euro RSCG Worldwide PR’s recently launched Buzz Group is already racking up big metrics. They include 120 placements in print, online and broadcast for the 2011 Mary J Blige Honors Concert, a close to 360% increase in Facebook post views
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20th June 2011
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By Maria Stadtmueller. More than 1 million people a week view Tweets related to US cable TV customer service experiences and over 80% of those posts reflect a critical or negative customer experience, according to TOA Technologies’ Twitter Study.
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15th June 2011
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By Steve Mullins. While 60% of the FTSE Global 500 companies are present on social media platforms, less than one tenth of them are effectively using the channel to support their corporate social responsibility activities, according to research conducted by The United Nations Office for Partnerships, the Centre for Public Relations Studies and Wolfstar Consultancy.
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14th June 2011
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By Steve Mullins. The Social Media Reality Check 2.0 is here, exploring professional communicators’ use of the channel compared with consumer opinions about social media influence on their purchasing behaviour.
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30th May 2011
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By Mark Terry. UK Trade & Investment has signed up Hill & Knowlton to help establish east London as an answer to California’s Silicon Valley. The PR firm will support the Tech City Investment Organisation, a cluster of tech companies in the area, home to the 2012 Olympic Games.
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19th April 2011
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By Steve Mullins. UK marketing budgets were revised down in 1Q12 for a second consecutive quarter in response to public sector spending cuts and rapidly rising cost pressures, according to the latest IPA/BDO Bellwether survey.
Companies’ confidence for the industries in which they operate has also dipped to a two-year low, reflecting an uncertain economic outlook following a -0.5% decline in GDP in the final three months of 2011.
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