The functionality behind Twitter’s new image galleries, which allows pictures to be displayed on a user’s profile page, may see images posted which a Twitter account holder may prefer to remain hidden, warns Punch Communications.
Harris Interactive has launched Social Web Ladder, an audience segmentation tool which categorises online communicators by social media involvement and influence. “Social Web Ladder demystifies the who behind the what and helps businesses identify the most valuable brand influencers, then streamline engagement strategies around them.”
Euro RSCG Worldwide PR’s recently launched Buzz Group is already racking up big metrics. They include 120 placements in print, online and broadcast for the 2011 Mary J Blige Honors Concert, a close to 360% increase in Facebook post views
By Maria Stadtmueller. More than 1 million people a week view Tweets related to US cable TV customer service experiences and over 80% of those posts reflect a critical or negative customer experience, according to TOA Technologies’ Twitter Study.
By Steve Mullins. While 60% of the FTSE Global 500 companies are present on social media platforms, less than one tenth of them are effectively using the channel to support their corporate social responsibility activities, according to research conducted by The United Nations Office for Partnerships, the Centre for Public Relations Studies and Wolfstar Consultancy.
By Steve Mullins. The Social Media Reality Check 2.0 is here, exploring professional communicators’ use of the channel compared with consumer opinions about social media influence on their purchasing behaviour.
By Mark Terry. UK Trade & Investment has signed up Hill & Knowlton to help establish east London as an answer to California’s Silicon Valley. The PR firm will support the Tech City Investment Organisation, a cluster of tech companies in the area, home to the 2012 Olympic Games.
By Steve Mullins. UK marketing budgets were revised down in 1Q12 for a second consecutive quarter in response to public sector spending cuts and rapidly rising cost pressures, according to the latest IPA/BDO Bellwether survey.
Companies’ confidence for the industries in which they operate has also dipped to a two-year low, reflecting an uncertain economic outlook following a -0.5% decline in GDP in the final three months of 2011.
Most Brits draw the line at seeing ads for certain sensitive products on TV, according to YouGov research. Close to 80% of consumers say cigarettes shouldn't be [...]
Global advertising spend will rise 4.5% in 2012 – up from 3.6% last year – with the BRIC countries leading the pack, according to Warc’s latest Internatio [...]
Apple is the most valuable public company in the world, valued at over $400 billion. Now, 400 billion dollar bills laid flat would cover 42% of the land surface [...]
China has introduced two new television policies which are likely to have a direct impact on advertising expenditure in 2012, says IHS Screen Digest. China’s [...]
Absolute Radio has begun putting live airplay information on billboards in the UK to promote the relaunch of its Faces For Radio series with Christian O’Conne [...]
Those brands able to enhance Chinese New Year celebrations in a culturally relevant way will strengthen their bonds with customers, gaining both short and long- [...]
Virgin Media and content agency Redwood are rolling out a new customer magazine which will make heavy use of augmented reality in its editorial pages thanks to [...]
PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces t [...]
Millward Brown is integrating emotion measurement outfit Affectiva’s Affdex facial ex [...]
Millennials’ comfort-level with the Internet and tech might makes the digital medium an ideal platform for reaching them, but they are generally more difficul [...]
