brand-e

Prada teamed with Rem Koolhaas’ design firm AMO and Italian artist Francesco Vezzoli to develop a pop-up museum, the 24 Hours Museum, which opened earlier week for one day – and one day only – in the Palais d’Iena in Paris.

By Mark Terry. Electrolux has slotted itself into pop-up fooding with the launch of its two Cube restaurants atop the Parc du Cinquantenaire in Brussels.

“The Cube by Electrolux will offer guests wonderful, exclusive cooking and food experiences,” says Neil Gannon, director of marketing expertise for the brand. “Whilst guests enjoy the evening, we also want to give them the opportunity to interact and learn from the professionals we work with,

Shoe brand Clarks Originals is hosting live music at its pop-up store on London’s Regent Street. They events will include sets from Clash Music/Strummerville artists who have been mentored by Strummerville, an orginiastion which aims to create new opportunities for aspiring musicians in the name of Joe Strummer.

In the frame starting 15 February are the likes of Pete and the Pirates, Nimmo and the Gauntletts, Fyfe Dangerfield, The Riff Raff, The Pierces, Cloud Control… and many more.

planeshop is finally launching its pop-up shop retail outlet in Glasgow Airport. Debut brand K-Swiss will use the space to market its sportswear to travellers only in a branded store on a short-term lease. Next up is… watch this space.
brand-e: pop-up retail has lost momentum of late, can glasgow airport provide lift?

Time to drop in at the Levi’s Soundwash Laundry in Hong Kong. What is it? Well, it’s an online interactive brand and music experience – from TBWA\Tequila – for Square Cut line jeans which lets visitors select a nice pair of legwear… and then ‘Soundwash’ them with some decent music.
There’s also a for-real Soundwash Laundry pop-up store in the Tsim Sha Tsui shopping district, along with limited edition packaging and gift accessories.

Movie mall. Grazia mag has joined forces with Sex And The City 2 to open a pop-up shop in London’s Westfield mall. There, until Monday, you will find the Grazia Style Advisor Clinic and Shopping Editor Sophie Ferguson-Jones, who is aiming to create some Carrie Bradshaw-ish looks for shoppers.
Wait, there’s more…
In the form of makeovers [...]

New deal. BMW is taking the pop-up garage route for the Mini in New Zealand. The carmaker has opened a two-storey set-up featuring an events area, a cafe, and interactive kiosks where customers are encouraged to personalize their Minis online.
“The time is right for Mini to break out of the confines of the traditional car [...]

By Hugh Jordan. Creativity shop. All companies rely on ideas, which are the bread and butter of any good business. And Ogilvy is a bit of in ideas factory, having worked with some of the world’s biggest brands.
Feeling philanthropic, the agency decided to offer its services to local firms in the Brixton area of London. The best bit is, it didn’t charge a penny.