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PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces throughout the UK to give communities better access to sports facilities, parks and football pitches, writes Maria Stadtmueller.

Just one music start-up made the Pepsico10 line-up in a project the drinks giant launched to discover the top emerging technology companies in Europe. Which means that ChartsNow, a UK-based mobile music service providing instant access to current hit music, gets the chance to work with Pepsico brands like Walkers.

By Maria Stadtmueller. Internet radio outfit Pandora has rolled out its first in-tuner animated video ad. For one day only, Pandora users were able to see the SoBe lizard making its way across the music tiles on the Pandora screen, following a 15-second video clip of Sports Illustrated Swimsuit 2011 ‘Rookie of the Year’, Kate Upton.

By Maria Stadtmueller. Pepsi has rolled out its PepsiCo 10 programme in Europe, aiming to join forces with 10 technology start-ups to work with its brands. The project has been launched together with venture capital outfit Highland Capital Partners, OMD and tech publications Wired and Mashable.

By Maria Stadtmueller. Pepsi has launched the second year of the Pepsi Refresh Project, calling on people to submit ideas to get communities moving. The brand aims to give away more than $1 million a month for projects including education and the arts.

By Maria Stadtmueller. Get ready for PepsiCo Possibilities, a careers mobile app the brand rolled out at the recent SXSW fest. It features branded videos, updates from the Living The Promise employee blog, the latest tweets from the recruiting team behind @PepsiCoJOBS…

Pepsi has debuted its Pepsi Music Index as the SXSW festival. What is it? Well, the brand says it works like a music discovery engine, analyzing real-time conversations about emerging artists across social media, data which is then transformed into a 250-strong ranking.
At Pepsi, we have a theory that the best way to identify the [...]

Pepsi has deployed the Facebook ‘Like’ button in banner ads for Mountain Dew across the web. Users can click ‘Like’ within the ad unit, a move which will send a message to friends via their Facebook feeds. Plus, through the banner, they can see which of their social networking friends are also fans of the [...]