Pepsi is partnering with the upcoming film Katy Perry: Part Of Me 3D, slated for release by Paramount Pictures on 5 July. The brand’s support includes co-branded television and radio spots, digital advertising and retail displays, with all elements of the campaign featuring Pepsi’s new global tagline ‘Live For Now’.
Coca-Cola has allied with Spotify, but Pepsi has Twitter – the beverage brand is partnering with the microblog to provide streamed live music concerts and Pepsi will use the Pulse platform it launched last year to host the content. “Pepsi’s first of its kind Twitter music partnership will enhance consumers’ music experiences and bring them closer to what is hot in music today,” says the brand. “The Twitter partnership will kick off in the US in early May.”
PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces throughout the UK to give communities better access to sports facilities, parks and football pitches, writes Maria Stadtmueller.
Just one music start-up made the Pepsico10 line-up in a project the drinks giant launched to discover the top emerging technology companies in Europe. Which means that ChartsNow, a UK-based mobile music service providing instant access to current hit music, gets the chance to work with Pepsico brands like Walkers.
By Maria Stadtmueller. Internet radio outfit Pandora has rolled out its first in-tuner animated video ad. For one day only, Pandora users were able to see the SoBe lizard making its way across the music tiles on the Pandora screen, following a 15-second video clip of Sports Illustrated Swimsuit 2011 ‘Rookie of the Year’, Kate Upton.
By Maria Stadtmueller. Pepsi has rolled out its PepsiCo 10 programme in Europe, aiming to join forces with 10 technology start-ups to work with its brands. The project has been launched together with venture capital outfit Highland Capital Partners, OMD and tech publications Wired and Mashable.
By Maria Stadtmueller. Pepsi has launched the second year of the Pepsi Refresh Project, calling on people to submit ideas to get communities moving. The brand aims to give away more than $1 million a month for projects including education and the arts.
By Maria Stadtmueller. Get ready for PepsiCo Possibilities, a careers mobile app the brand rolled out at the recent SXSW fest. It features branded videos, updates from the Living The Promise employee blog, the latest tweets from the recruiting team behind @PepsiCoJOBS…
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