brand-e

See this. Goodby, Silverstein has created a multiplatform campaign, See It For Yourself, for US-based online-TV destination Fancast.com. Consumers in San Francisco will be able to interact with bus shelters and search for and watch a variety of TV clips as they wait for transport, while online users can view ‘cliffhanger clips’ on one-click banners [...]

Well-oiled. Castrol has launched a campaign in the UK that will catch motorists on camera and then display their licence plate and a recommendation for the kind of oil their car should be using on a digital billboard. The monitoring system matches registration numbers to car models using the licensing authority database and flashes up [...]

NY board. New York’s Times Square is getting its very own branded sign, with outdoor-ads outfit Clear Channel claiming that the LED billboard will become “an instant icon in the vein of the welcome signs for Hollywood and Las Vegas”.
“We’ve created a package that builds on the ultimate in brand presence with the ultimate in [...]

Outdoor engagement. WPP’s Schematic has launched a new unit, Schematic Touch, an interactive OOH division aimed at helping brands and venues connect with consumers in public spaces. Early projects for the new business include the launch of a multi-location, intelligent multi-touch kiosk initiative for a major retailer, and a redesigned business centre experience for a [...]

By Simon Fuller. Intel pushed web content directly to London Underground screens in real-time last summer to promote its Intel Studio music-talent website.