brand-e

Coca-Cola is tweeting up its Piccadilly Circus billboard in London for Christmas. Followers of the brand’s @cokezone Twitter account can now tweet up their Xmas messages and Coca-Cola will slot them into its illuminated boards some five or so minutes later.
The brand has also launched a national campaign to encourage responsible drinking and has rolled [...]

Time to Smile for London. For two weeks starting mid-January, the SfL initiative will partner with CBS Outdoor to showcase film, art and animation from the city’s new and established creatives during rush hour.
“We’re launching the campaign with a call for submissions,” says SfL. “The brief is to create a 20-second silent piece of moving [...]

We don’t usually cover poster campaigns, but it is summer, and it is Ray-Ban, and the brand did team up with printmakers to deliver some very colourful specimens for its Rare Prints line. Never Hide. No, not with these posters.

Not so long ago we showed you how the Canada Tourism Commission was using Twitter touchscreens in the US to get the word and image out on the land north of the border.
Now there’s the Anti-Tourism Campaign in the form of the Rethink Alberta ads from Corporate Ethics International which feature on billboards in a [...]

California lawmakers are considering a bill which would allow the state to trial ad-carrying electronic licence plates for cars. The plates would carry the vehicle’s registration number under normal conditions but switch to flashing digital ads if it remains stationary for more than four seconds. Advertising revenue would go to the hard-pressed state of California.

It’s time to take a look – and listen – at what CBS Outdoor is claiming as first-ever, high-def video transit platform posters. They’re in Times Square subway station and they’re there to promo HBO’s new season of the vampire series True Blood. What they offer is a show preview using an ultra-thin 10-inch LCD [...]

Air art. Money’s tight in the ads business. And all those billboards are standing there empty of marketing comms. What to do? Well, if you’re the MAK Center for Art & Architecture in Los Angeles you commission a score of artists to fill those big, beautiful spaces in the sky with… big, beautiful art in the sky.
So, we’re pleased to bring you How Many Billboards? Art In Stead, which proposes that art periodically displace advertisement in the urban environment.

Brand art. US artist Shepard Fairey went all experiential for Levi’s when he put together an art installation outside the brand’s store in New York’s Times Square. The event was part of the launch of the Obey x Levi’s menswear collection co-designed by Fairey, who added fits, finishes, rips, patches and design details to the [...]