It’s fashion brand Benetton rolling out smooching banner images in public as part of its Unhate marketing campaign.

“What does Unhate mean?” asks the brand. “Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.”

It’s not just about pictures, either. Consumers can get in on the Unhating game at the Unhate Foundation campaign website and get on the Unhate List on Twitter. “Make a case for your enemy,” says the brand. “Post your Unhate message now.”

There’s also a Kiss Wall. People can assume a kiss posture before their webcam and post it to the web site for a kissing match.

And the Unhate banners are available as wallpapers and screensavers, plus there’s an Unhate soundtrack, a video (see below).

Oh, did we mention the Unhate Dove?

“The idea of tolerance in the United Colors of Benetton campaign will find further scope for application, equally tangible and symbolic, in the creation of an art installation, made using the empty bullet shells sent in by the inhabitants of war zones around the world,” says the brand. “Cuban artist Erik Ravelo, who is also the creator of the Lana Sutra series of sculptures, will recycle this  ‘war waste’ to build a beautiful big dove of peace, Unate Dove, four metres long, which will carry with it the Foundation’s message of peace.”

“By connecting your company’s physical profile on Earth to the millions of people searching for products and services on the Internet, Blue Marble provides an efficient, innovative and effective way to connect you and your customers,” says Phillips & Company.

By Mark Terry

Consumers wanting to peg the skins for the sake of branded entertainment need to head for the poster on Grafton Way in the West End.

“We’re revealing our Give In To Gü giant interactive drum kit on a 48-sheet poster site just off Tottenham Court Road, London,” the brand says. The giant ‘Give In To Gü drum kit aims to help Londoners give in to their simple everyday urges without guilt – will you give in to play?”

On the day of the Drums, Gü will be running a competition, with casual auditioning that will see the eventual winner decided by whoever’s video racks up the most views on YouTube with a £200 Virgin Experience voucher.

The likes of Aardman Animation, Light Surgeons and Jon Burgerman have been invited to produce works to run alongside a call for submissions to create’ uplifting and inspiring’ silent films lasting 20 seconds.

The Smile for London campaign, developed by creative team Meme Partnership and supported by CBS Outdoor UK, Vimeo and the Museum of London, plans to promote young talent as well as introduce diverse forms of creativity to OOH public spaces.

”We want to celebrate the creative talents of our city and at the same time lift the spirits of London’s commuters,” say Jo Kotas and Alex Stevens, co-founders of the Smile for London project. “Our ambition is for the project to gain real momentum and become a permanent London fixture.”