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Audiences want brands to engage them on the move, and younger, more tech-savvy consumers are currently the most engaged and ready to experiment with brands out of home, according to the Outdoor Media Landscape Is Changing report from Interactive Europe and CBS Outdoor. But audiences expect something of value in return for investing their time in exploring brands more deeply. They want to interact and engage with brands that are more fun and more rewarding.

Something’s up when Merkel and Sarkozy are kissing, when Barack Obama is pressing lips with Chinese leader Hu Jintao, says Mark Terry. And, wow, Benjamin Netanyahu is actually getting it together with Mahmoud Abbas.

It’s fashion brand Benetton rolling out smooching banner images in public as part of its Unhate marketing campaign.

You may be wasting valuable roof turf at your company HQ. However, Blue Marble is offering to transform the rooftop of any business into a ‘space-accessible billboard’ by integrating a QR code into the site, taking a satellite image from space and making it accessible in navigation apps like Google Earth and Google Maps.

How to bring to life a marketing campaign for Steven Soderbergh’s latest film, Contagion? Warner Bros. Canada partnered with microbiologists and immunologists to create a living billboard located in Toronto’s Queen Street West.

By Mark Terry. Upmarket dessert brand Gü asked people to unleash their ‘inner rock star’ yesterday with the launch of a musical billboard in London.

Consumers wanting to peg the skins for the sake of branded entertainment need to head for the poster on Grafton Way in the West End.

By Maria Stadtmueller. The Chinese government last week banned outdoor luxury advertising. Starting 15 April, high-end brands are no longer able to promote extravagance, unless they wish to face a fine of more than $4,000.

Smile for London, a new initiative aiming at delivering creative content to London Underground commuters, kicks off today with film, art and animation on digital platform screens across key transport locations on weekday mornings and evenings during the rush hour commute.

The likes of Aardman Animation, Light Surgeons and Jon Burgerman have been invited to produce works to run alongside a call for submissions to create’ uplifting and inspiring’ silent films lasting 20 seconds.

It may have come to your attention that the people of Berlin like spray painting walls. Little wonder, then, that Audi got in on the mural-ing act with a bit of Vorsprung durch Aerosol for the new Audi A7. It takes 200 cans to do the ad biz on 1,000 square metres of wall, in [...]