brand-e

We don’t usually cover poster campaigns, but it is summer, and it is Ray-Ban, and the brand did team up with printmakers to deliver some very colourful specimens for its Rare Prints line. Never Hide. No, not with these posters.

Not so long ago we showed you how the Canada Tourism Commission was using Twitter touchscreens in the US to get the word and image out on the land north of the border.
Now there’s the Anti-Tourism Campaign in the form of the Rethink Alberta ads from Corporate Ethics International which feature on billboards in a [...]

California lawmakers are considering a bill which would allow the state to trial ad-carrying electronic licence plates for cars. The plates would carry the vehicle’s registration number under normal conditions but switch to flashing digital ads if it remains stationary for more than four seconds. Advertising revenue would go to the hard-pressed state of California.

It’s time to take a look – and listen – at what CBS Outdoor is claiming as first-ever, high-def video transit platform posters. They’re in Times Square subway station and they’re there to promo HBO’s new season of the vampire series True Blood. What they offer is a show preview using an ultra-thin 10-inch LCD [...]

Air art. Money’s tight in the ads business. And all those billboards are standing there empty of marketing comms. What to do? Well, if you’re the MAK Center for Art & Architecture in Los Angeles you commission a score of artists to fill those big, beautiful spaces in the sky with… big, beautiful art in the sky.
So, we’re pleased to bring you How Many Billboards? Art In Stead, which proposes that art periodically displace advertisement in the urban environment.

Brand art. US artist Shepard Fairey went all experiential for Levi’s when he put together an art installation outside the brand’s store in New York’s Times Square. The event was part of the launch of the Obey x Levi’s menswear collection co-designed by Fairey, who added fits, finishes, rips, patches and design details to the [...]

See this. Goodby, Silverstein has created a multiplatform campaign, See It For Yourself, for US-based online-TV destination Fancast.com. Consumers in San Francisco will be able to interact with bus shelters and search for and watch a variety of TV clips as they wait for transport, while online users can view ‘cliffhanger clips’ on one-click banners [...]

Well-oiled. Castrol has launched a campaign in the UK that will catch motorists on camera and then display their licence plate and a recommendation for the kind of oil their car should be using on a digital billboard. The monitoring system matches registration numbers to car models using the licensing authority database and flashes up [...]