brand-e

We all want to be noticed on Facebook. So just imagine how much a plant likes to be pandered to on the social networking platform. Meet Eater is a piece of virtual vegetation which simply thrives on attention, so when people visit the ME FB page and post comments, this thing grows.
“This plant is watered [...]

Intel is partnering with audio software outfit Cakewalk and music destination OurStage.com to launch a Superstars contest.
The organisers initially want users to submit original music in a trio of genres – pop, rock and country – with tracks judged by fans on Intel’s Facebook page. The next competition for the next three genres – singer-songwriter, [...]

Aussie budget airline Jetstar, which is supporting Powderfinger’s farewell tour, is also providing the cash to finance an official blogger for the rock band.
The job involves two months on the road with The Finger, watching all 34 performances, and conducting four interviews with the band. There’s also a daily tour blog to write, a video diary to compile, photos to shoot.

It’s time for the Mini Space Sight & Sounds contest. The car brand wants consumers to create a visual interpretation – a photo, graphic design or illustration – of any song and post it to the Mini Space website. That’s it. The winner gets a shot at prizes such as an Apple MacBook and Apple [...]

Did you know that ole Snoop Dogg works with virtual goods outfit Virtual Greats to sell branded virtual goods using his name and likeness? Well, the rapper does, and his portfolio includes everything from avatar clothing to pets, to virtual gifts, and it’s offered on social networks and virtual worlds which cater to young teens, including the likes of WeeWorld, Gaia Online and Zwinky.
And according to WeeWorld, which boasts a global audience of more than 36 million registered WeeMee avatars, unit sales of Snoop Dogg branded items are 2.5 times higher than the highest selling non-branded, comparably priced goods.

We reported recently that UK tech brands simply ain’t that great at communicating via social media. That’s a generalization, of course, because some are pretty good at dealing with the medium.
LoveFilm, for one, succeeds in getting it right. “LoveFilm uses its Facebook page to engage directly with its audience and it frequently updates the page with interesting, fresh content,” says Wildfire PR in its Putting The ‘Social’ Into Social Media report. “It also stimulates debate and conversation by asking fans questions to trigger discussions, posting videos with exclusive content, and letting customers know about latest offers.”

Time to drop in at the Levi’s Soundwash Laundry in Hong Kong. What is it? Well, it’s an online interactive brand and music experience – from TBWA\Tequila – for Square Cut line jeans which lets visitors select a nice pair of legwear… and then ‘Soundwash’ them with some decent music.
There’s also a for-real Soundwash Laundry pop-up store in the Tsim Sha Tsui shopping district, along with limited edition packaging and gift accessories.

Just over one in three US companies currently have a public-facing blog used for marketing, but that proportion that will rise to 43% by 2012, according to eMarketer estimates.
And there’s good reason for that growth. “Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, [...]