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Nike Sportswear has bowed the first episode of American Made, a four-part documentary starring basketball player Jonas Jerebko – Sweden’s first ever man in the NBA – accompanied by urban music artist Adam Tensta, also Swedish. The film features the likes of Zlatan Ibrahimovic, Henrik Zetterberg, Niklas Lidström and Juan Atkins, for those in the [...]

Nike has launched an Ekiden race. This is a Japanese long-distance relay where runners hand off their participation by passing on a Tasuki sash (and the symbolic energy expended).

“It’s an unprecedented race where teams from around the world will be competing to create the longest Ekiden relay chain,” the sports brand says.

By Simon Fuller. Social gaming outfit We R Interactive is rolling out its I Am Playr football game on a dedicated site and on Facebook, putting consumers in the boots of a sports talent. But standing out as much as the gameplay are the brands We R Interactive has recruited to the I Am Playr team.

By Steve Mullins. Nike is giving consumers the chance to experience life as a football pro with I Am Playr, an online game which fires up in January.

“You take on the role of Playr, and the game kicks off with you signing your first professional contract for Riverpark FC,” says the brand. “Over the first few weeks you’ll need to build up your fitness and practise the skills you’ll need to create goal scoring chances during the 30 fixtures of the season

Nike and Ogilvy Singapore have come up with Nike Shout, a socially connected LED digital perimeter for deployment during the Asean Football Federation Suzuki Cup 2010.
That means football fans from Singapore, Thailand, Indonesia and Malaysia can show their support for their national teams by either posting words of encouragement on Facebook, or by logging on to Twitter and getting behind their side there. These messages will then be shown on the digital boards running along the pitch during the tournament matches.

Time to mark the 18th January 2011 in the diary. For this is the date 100 finalists from around the world will compete for entry to the Nike Academy.
You see, the brand partnered with Arsenal boss Arsène Wenger earlier this year to launch The Chance – part of the Write The Future campaign – and young football talent was given the opportunity to show what it could do by joining the scouting campaign on Facebook.

Nike joined forces with W+K Shanghai and animator Anthony Francisco Schepperd to create an interactive comic book starring Chinese hurdler Liu Xiang. The narrative follows Liu daydreaming… and being ‘more than a flying man’. Readers can click on the book’s panels to fire up videos featuring Nike gear.

In the past year, Vice Media and Virtue have made multiplatform content with brands such as Intel, Sony Playstation, Dell, Red Bull, Nike, Pernod Ricard, and more. Which is why we’ve invited Andrew Creighton, Vice CEO to speak at Brands On Film, where he’ll share some thoughts about how brands entering the commissioning process is [...]