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1948, Nike’s East London retail space and ‘creative playground’, has launched a quarterly iPad magazine aiming to celebrate the best of the city’s sport culture. “Featuring original interactive content from some of the capital’s most talented artists, writers and film makers, it represents the constantly shifting space between creativity and athleticism in the city,” says the brand.

By Steve Mullins. If you still doubt that Facebook has well and truly arrived as an advertising platform, consider that Nike chose the social network to premiere the TV ad for its latest campaign, The Chosen. The spot hit Facebook three days before it premiered on TV.

Of course, it would be crazy to use the destination as a mere broadcast platform, which is why Nike also launched a The Chosen video contest, where consumers have been tasked with coming up with a response film to the ad which features surk, skate and BMX action.

By Steve Mullins. Now, can a brand run a campaign which is just too successful? We ask because Nike 6.0 made a big splash recently in the UK in the town of Dagenham by turning a public swimming pool into a BMX park. And the 25-metre basin has been ranked by many as one of the best outside the US, and has racked up 4,000 visitors in a matter of weeks.

By Maria Stadtmueller. Get ready to dip into The Pool. Nike 6.0 is making a sporting splash east of London in Dagenham with the conversion of the town’s 1970s public swimming pool into… a BMX park.

By Steve Mullins. Gaming outfit We R Interactive has launched an affiliate marketing programme for its online football-based game, I Am Playr, which launched in open beta in March.

Key bloggers and sites around football and gaming will be invited to sign up to become an ‘I Am Scout’ at IAmPlayr.com/scout, where they will get a personalised River Park FC kit and be able to access exclusive content from I Am Playr for use on their sites.

By Mark Terry. Nike is planning to Leave A Message. Not just any old message, and not just on behalf of anyone. The Leave A Message film, produced under the Nike 6.0 action sport banner, will debut 24 May at Nike6.com and will celebrate women surfers. Six of them in total. From the US and Oz.

By Steve Mullins. There’s a link between brands’ social media popularity and their respective share prices, according to a new study conducted by a researcher at Pace University in association with social media analytics service Famecount.com.

By Simon Fuller. Brands and games are increasingly buddying up. If it’s not Nike’s boots empowering players in We R Interactive’s immersive football game I Am Playr, it’s McDonalds setting up shop – well, farm – in Facebook hit FarmVille. So just why are brands jumping into the game pool?

Unsurprisingly, money is a factor. The games industry generated a cool £7.3 billion in 2010, and there’s also a market within that for the virtual currency passionate gamers use to upgrade and achieve success in their favourite titles.