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I Am Playr, the online football game from social games publisher We R Interactive, has broken the 1 million monthly active users barrier, picking up an average extra 100,000 users a week during the last month alone. The game’s virtual economy has also seen Red Bull sell more than 1.5 million cans and power 45 million training drills.

The mass use of smart mobile devices and the essential need to be connected to the online world is bringing added strength to the out-of-home advertising medium, says a new report, The Outdoor Media Landscape Is Changing, from Interactive Europe and CBS Outdoor. And consumers are not only using smartphones devices to go online and search when they see an OOH ad – interactivity is one of the many ways advertisers can fulfil audience expectations and stimulate imaginations.

Running isn’t that popular in China. Certainly not like basketball and football. Nike wants the public to pull on those trainers more often and has launched the Run For campaign in which it features online running videos and calls on Chinese consumers to submit why they run stories.

The new Nike Jordan Melo M8 shoe is launched. Using projection mapping. Nothing new there? Well, this little venture also includes water fountains for added value.

By Steve Mullins. Nike’s swoosh was 40 years old in the summer of 2011, and that brand signature shows little sign of losing its power. Yet, as most people know, the logo has a humble past, created as it was by design student Carolyn Davidson. It cost Phil Knight, co-founder of Blue Ribbon Sports – which evolved into Nike – a bargain $35. He apparently chose it as ‘the least awful’.

By Maria Stadtmueller. Facebook matters to out of home because over half of UK consumers are now using this and other social media on the move with mobiles – and the potential of OOH media to link into this activity is vast according, to Kinetic’s On The Threshold Of Change report.

But how should poster-to-mobile campaigns using social media be pitched to consumers?

By Steve Mullins. Social games outfit We R Interactive has released the first set of metrics for the brands involved in its point-of-view online football game I Am Playr.

To date, in a 12-month Red Bull integration running until March 2012, over half a million virtual cans of Red Bull have been sold in I Am Playr and users have spent over 160 days watching Red Bull content. And users have so far spent more than 800 days engaging with Nike products and branding, visiting the game’s store over 1 million times and purchasing more than 170,000 pairs of Nike boots.

By Maria Stadtmueller. For the launch of the Nike Free Run+ 2 City Pack series, interactive outfit YesYesNo developed a neat piece of tech enabling runners to create dynamic ‘paintings’ using their Nike+ GPS running data.

“During the two day workshop at Nike headquarters, we invited the participants to record their runs and then using our custom software we imported the metrics from their run, to create visuals based on the speed, consistency and unique style of each person’s run,” says YesYesNo.