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No doubt you’ve watched Nike’s Write The Future video already. But have you seen the Write The Future crayons? Yes, we did say ‘crayons’. Wieden + Kennedy tasked US artist Diem Chau with carving a half-dozen footballers out of wax crayons to make 11 pretty cool boxes of World Cup Crayola.
The six players in wax [...]

Nike has partnered with Arsène Wenger to roll out The Chance. The brand and the Arsenal manager are on the look-out for young football talent to join the Nike Academy where they will get top class coaching and a shot at becoming a pro.
So, this is a scouting campaign. One which begins on Facebook where [...]

Rio rhythm. Nike’s Cadência feature doc is making its world online and mobile premiere on the Babelgum video platform. The film explores Rio de Janeiro’s and Brazil’s love of passionate movement, reflected in activities from the traditional pipa (kite) culture to capoiera to football.
And Cadência will explore the rhythm of Brazil with commentary from academics, artists, footballers and ‘O Povo’ (the people) just in time for the month-long FIFA World Cup tournament, beginning 11th June.

By Steve Mullins. Numbers game. Look out for the Nike78 online gallery, set to light on 30th May. And then keep an eye out for Nike 78 at this year’s London Design Festival in September.
What is this Nike78 thing?
Well, 78 creatives from all kinds of disciplinary backgrounds from around the world are getting a brand new pair of Nike shoes and will be asked to ‘challenge their function’. The project will be documented on a dedicated website, the then footwear collected and showcased at the 2010 Design Festival 2010.

Game on. At Nike’s 255 Elizabeth Street, New York, concept store consumers can now pick up sportswear and lean on a team of design consultants for a piece of tailored gear. Nike has teamed up with local creative community No Mas to celebrate the baseball season and baseball culture from the likes of Cuba, The [...]

Nike, Spike. We bring you the full-length version of Nike Stadiums’ short film by Spike Lee, Everything Is Practice. The film features the director in his role as assistant coach to his son’s football team. The venue is the Sara D. Roosevelt Park field in Chinatown, New York.

By Simon Fuller. Brand DIY. Wieden + Kennedy are on top of this entertainment game. For one, its WKE unit – Wieden + Kennedy Entertainment - is pretty busy delivering arts- and culture-based digital content.
Just to give a taste of the kind of thing we’re talking about here, check out DIY America, a web series produced by BlackLake Productions and director by Aaron Rose, perhaps best known for his film Beautiful Losers film, which explored a DIY movement in street art.

Kickin’ app. And now Nike brings you the football training app… for iPad. Also known as Nike Football+ Team Edition.
What does it do?
Well, for one thing, it gives coaches all kinds of tools to help boost their teams’ performance – such as instructional videos, pro insights and challenges.
“With Nike Football+ Team Edition, coaches and players can create their own custom training programs drawing on some of the world’s greatest teams.