brand-e

BeenON SeenON. It’s time to check out SeenON. What is it? It’s a private sales website offering the brands from the latest TV shows and movies, as well as from those walking mannequins known as celebrities.
“Our goal is to provide our members with exclusive access to the brands they love, and build a community of [...]

By Simon Fuller. Brand generosity. Youth’s a tough nut to crack. But recent research from Nokia in the form of the Global Youth Exploration Study 2010, contains a fair few pointers for brands and agencies looking to understand and engage with that demographic.
The study, carried out by research outfit Thinktank International, involved speaking to some 250 young people around the world, and the findings, presented by Nick Roberts, associate partner at Thinktank, kickstarted our Brands, bands and social media savvy event held at the IAB in London last week.

By Hugh Jordan. E x four. Our Brands, bands and social media savvy event over at the IAB UK HQ earlier this week shed light on consumer activity online, and on just how brands and bands need to engage with users/audiences in the space.
Nick Roberts, associate partner at Thinktank International, kicked off proceedings with findings from Nokia’s Global Youth Exploration Study 2010. He emphasised the ‘pick-and-mix approach to identity’ youth now has, making it harder to define them demographically. He attributed this primarily to the online world.

Tune Tone. US studio RedLever and OMD have launched the Tone VideoBox, an interactive music platform sponsored by Tone body wash. With it, consumers can watch music videos and behind-the-scenes content from leading music recording artists via Epic Records.
“The Tone VideoBox is an excellent way to deliver the message about our new product while entertaining [...]

By Hugh Jordan. Doing denim. Talking to Paul Graham, founder of Anomaly UK, you could be forgiven for thinking the recession had never happened. His agency has grown from being a four-person outfit six months ago to one now employing over 30 people.
The agency’s latest offering is Be Stupid, a very high-profile brand platform devised for Diesel.

By Steve Mullins. River pirates. Palladium is the latest brand to get into filmmaking. The French footwear fabrique is using the short-form documentary to promo its boots marketing efforts in English-speaking markets with the campaign, which goes by the adventurous names of Expedition.
That means films of the likes of London Pirate Radio, which checks out the Thames Estuary, looking for those WWII anti-aircraft towers which were used by illicit radio broadcasters in the sixties.

Asks MySpace. Can leveraging music, and its influence on an audience, unlock that secret for bands and brands alike?
MySpace has made moves towards proving that it can, and at the brand-e Bands, Brands & Social Media Savvy event, will be sharing some of these learnings.
‘Social networks are much edgier than mainstream. TV and radio, and therefore adverts, and the way that brands behave in them should be much more daring and provocative’ Adam Bartlett, a 26 year-old MySpace user.

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Brands and bands are getting it together to connect with consumers/audiences. And they’re doing it via social media. Which is why we’ve signed up the likes of Sony Music, MySpace, Nokia, Euro, Thinktank and Heartbeats to come along to the IAB in central London on 28th April to talk about just what it is they’re up to in this space.