A Hertz for music
Hertz and Live Nation have rolled out the Hertz Ticket To Ride contest, the first promotion of the two brands’ Hertz Movin’ With Music recently launched marketing campaign.
Hertz and Live Nation have rolled out the Hertz Ticket To Ride contest, the first promotion of the two brands’ Hertz Movin’ With Music recently launched marketing campaign.
UK broadcaster Channel 4 has allied with Red Bull Studios to produce Launched At Red Bull Studios. The 10-part series is showcasing performances from artists expected to make it in 2012.
The top 10 artists – as championed by established DJs, artists and tastemakers – include Delilah, Beth Jeans Houghton, 2:54, Dot Rotten, Niki & the Dove, Charli XCX, Theme Park, Jessie Ware, King Charles and Spector.
Online radio outfit Pandora is rolling out an online hub for its recently launched live concert series together with Budweiser, says Mark Terry. All artists performing in Pandora’s series will be showcased on the hub, which currently consists of behind-the-scenes video content from the recent Dawes concert in Portland, plus interviews with the band and fans.
Regardless of how cloud-based streaming plays out in the long run, 2012 will be a year in which the access-based approach will get a full test, says eMarketer.
So, what happens every 60 seconds on the Internet? Well, each minute there are 60 new blogs and 1,500 new blog posts, more than 320 new Twitter accounts, 13,000 hours of music streamed on Pandora, 20,000+ new posts on Tumblr, more than 13,000 iPhone app downloads and 600 new videos uploaded to YouTube.
British women spend more money on music that men – £803 a year versus £793 – according to the Great British Music Survey from IPC Media. And while blokes stump up more to own music (£381 against £327) it is females’ purchase of live music tickets (£338 versus £297) and music merchandise (£138 versus £115) that sees them outspend men.
US brands shelled out $1.2 billion supporting live music performances in 2011, a more-than 7% spike on the previous year’s total, says IEG. Live Nation upped its year-on-year sponsorship revenue by 13.5% in the first nine months of the year to $147 million.
“I’ll never leave your pizza burning’, as the Rolling Stones almost sang (‘I’ll never be your beast of burden’). Remember the line ‘the girl with colitis goes by’ from The Beatles’ Lucy In The Sky With Diamonds? Ah, you mean ‘the girl with kaleidoscope eyes’. Not to forget Metallica’s hard-hitting ‘where’s your cornbread muffin?’ from King Nothing (‘where’s your crown, King Nothing?’).