brand-e

Intel is partnering with audio software outfit Cakewalk and music destination OurStage.com to launch a Superstars contest.
The organisers initially want users to submit original music in a trio of genres – pop, rock and country – with tracks judged by fans on Intel’s Facebook page. The next competition for the next three genres – singer-songwriter, [...]

Aussie budget airline Jetstar, which is supporting Powderfinger’s farewell tour, is also providing the cash to finance an official blogger for the rock band.
The job involves two months on the road with The Finger, watching all 34 performances, and conducting four interviews with the band. There’s also a daily tour blog to write, a video diary to compile, photos to shoot.

It’s time for the Mini Space Sight & Sounds contest. The car brand wants consumers to create a visual interpretation – a photo, graphic design or illustration – of any song and post it to the Mini Space website. That’s it. The winner gets a shot at prizes such as an Apple MacBook and Apple [...]

Did you know that ole Snoop Dogg works with virtual goods outfit Virtual Greats to sell branded virtual goods using his name and likeness? Well, the rapper does, and his portfolio includes everything from avatar clothing to pets, to virtual gifts, and it’s offered on social networks and virtual worlds which cater to young teens, including the likes of WeeWorld, Gaia Online and Zwinky.
And according to WeeWorld, which boasts a global audience of more than 36 million registered WeeMee avatars, unit sales of Snoop Dogg branded items are 2.5 times higher than the highest selling non-branded, comparably priced goods.

Retailer HMV will start selling fashion lines in 40 or so of its UK largest stores in an effort to tap into the crossover between music and fashion. The likes of Lee Jeans and Boxfresh will be in all of the outlets, with the flagship store on London’s Oxford Street also carrying clothes by Rocawear, [...]

It’s time for the Stonopoly. Actually, we’re talking about gamesmaker Hasbro’s Monopoly: The Rolling Stones collectors’ edition of the well-worn board game. The street names have been swept away to be replaced by the band’s tracks, while players won’t need to pick up a dog or shoe token – instead, they have to make do [...]

Time to drop in at the Levi’s Soundwash Laundry in Hong Kong. What is it? Well, it’s an online interactive brand and music experience – from TBWA\Tequila – for Square Cut line jeans which lets visitors select a nice pair of legwear… and then ‘Soundwash’ them with some decent music.
There’s also a for-real Soundwash Laundry pop-up store in the Tsim Sha Tsui shopping district, along with limited edition packaging and gift accessories.

It’s time to re-cover those old album covers. And what with all this brand and band stuff going around, clearly a branded makeover is on order.
Welcome then to My Album Cover Lifestyle on Flickr, a collection of classic rock compilation artwork redone as pages of the 2010 Ikea catalogue. If you’re an artist who has featured any kind of furniture and household accessories on your cover, then you are clearly very fair game.
Unsurprisingly, Oasis gets the flatpack branded treatment for slotting couches, curtains, wine glasses and picture frames into the artwork for Definitely Maybe.