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“Mobile is a key area of growth for Facebook,” says Sheryl Sandberg in a video for prospective Facebook investors. The Social Network’s chief operating officer believes one of the company’s main sources of revenue will be mobile advertising.

Generation Z is addicted to mobile devices. And as these kids grow up, mobile will become deeply integrated into their daily lives: an ‘Everything Hub’ which enables socialising, shopping and surfing the web, with geo-location services supplying information on nearby friends, relevant deals and amenities, says JWT in its Gen Z: Digital In Their DNA. In response, marketers will need to create tailored mobile strategies, with websites optimised for mobile browsing – a recent estimate from Google suggests that only about one fifth of advertisers have mobile-friendly sites, says the ad agency.

Multitasking can pay off for brands. Consumers watched a 30-minute TV show and engaged with mobile and tablet devices for a study conducted by AdColony/Nielsen at the CBS TV City Media Lab at MGM Las Vegas. A 15-second ad for Universal Studio’s movie Contraband appeared during the commercial break, followed by a 15 second spot served using AdColony’s Instant-Play ad-delivery platform on iPhones and iPads. Purchase intent for Contraband spiked by 72% for cross-screen viewers from 18% to 31%.  Brand recall for the movie was 69% higher for cross-screen viewers compared to TV-only viewers.

Increasingly, consumers are turning to social networks to get their daily fix of news and information about the wider world, as well as sharing their news and posting their commentaries, says Gartner in its list of 10 consumer macro trends shaping the technology and media.

Puma has launched its Puma Social App to help users with those ‘After Hours’ moments they can or can’t remember. All they need to do, says Puma Social, is use the app’s camera to take a photo of themselves or their friends, scroll through the card frames and taglines, and select the ones they want to customise

LEGO has rolled out its Super Heroes Movie Maker app to enable kids to make stop-motion films on the iPhone starring those LEGO DC Universe Super Heroes. “Simple tools and guides make it easy to shoot, edit, even score your movie with music,” says the toy brand.

Online video ad consumption is beginning to mirror that of traditional TV commercials, opening the door to greater revenue potential for media companies, according to an Adobe Systems report. The research found high audience engagement with ads during live online events and mid-roll commercial breaks and that users become most actively engaged when it comes to consuming video ads on tablets and smartphones.

Beauty brand Sephora has gone big on Pinterest with its new social and mobile makeover, which includes a revamped Sephora.com, a new mobile website, iPhone app and tablet devices in over 100 stores. Thanls to the social media upgrade, there’s full integration with Pinterest, as ‘Pin It’ buttons make it to every product and brand page. The brand has upped the content quota online, slotting in 80,000 additional images, product quick-views and colour views.