“The mobile has become the gatekeeper for further action and engagement with e-mails,” says Andy Hinder, Steel CEO. “With better targeted marketing e-mails, and the growth in mobile commerce, it is essential for brands to look at how they further adapt their e-mail marketing strategies for mobile.”

The agency finds a large degree of consumer dissatisfaction with reading e-mails on mobiles. With ‘too much scrolling’ cited by 42% of all respondents, spiking to 89% of consumers aged 55-plus. E-mails having the ‘wrong layout for mobiles’ are the next strongest area of dissatisfaction, cited by 29% of all consumers, and jumping to 45% of 18-to-34 year olds.

“Marketers must also bear in mind when and where the consumer is receiving their communication,” says Hinder. “This has massive implications for how they create the right messages for a highly personal device, and how they want consumers to react to, and interact with those messages.”

Dunkin Donuts has also rolled out new menu items inspired by Men In Black 3, including Black Cocoa Creme Iced Coffee (served with a special pink and black straw), Undercover Black Cocoa Donut (a star-shaped yeast donut) and Chocolate Lunarmax Donut (with chocolate icing drizzle and star sprinkles).

The research firm points to BlackBerry’s well-documented problems both in the UK and worldwide. Nokia, despite currently having the lion’s share of the feature phone market, has been unable to convert this base to its Lumia smartphone models and may capture just 4% of feature phone converters within the next 18 months.

“This situation may be a case of Nokia coming to the smartphone party, too little and too late – their loss of share may be permanent”, says John Gilbert, Consulting Director of YouGov’s technology and telecoms team.

The brand says the social alarm app aims to make waking up every day an enjoyable experience, with music written by Grammy nominee Cornelius and Yoko Kanno. The app also allows users to share a record of their wake-up in the shape of the time, weather, and temperature at the moment they stop the alarm via social networks such as Facebook, Twitter, RenRen and Weibo.

Men spend 50% more time browsing on their smartphones than women. The average number of websites visited by males is 20 in a month compared to just 14 among females. However, women prefer social sites more than men as 43% of web pages visited by women are social networking sites, compared to just 32% for men.

Well, the top-earning developers have close to $30,000 as an average marketing budget (while more than half of app makers set aside $0 to market their babies). And 52% spend 5% of less of their time actually promoting their apps? The upshot? Close to 60% of apps don’t generate enough revenue to break even on development costs.

All this and more from the Wake Up Call infographic from app-promo.

And smartphones are increasingly becoming portable TVs, with 33.5 million mobile phone owners now watching video on their handsets – an increase of 35.7% on last year.

The average consumer now watches nearly five hours of video each day, but 98% of that is still viewed on a traditional TV set.