brand-e

Guinness has rolled out a Guinness QR Cup, which is actually a pint glass. Filled with, say, Stella Artois, it remains a mere glass. But topped up with stout it reveals a QR code which, when scanned, tweets about your pint, updates your Facebook status…

More than one third of UK consumers now read marketing e-mails on their mobile devices, rising significantly to over half among 18-to-34 year olds, according to a new report published by digital agency Steel London. The research also finds that many people who read marketing mails on their mobiles do so to screen them for later reading on a PC or laptop. In light of this, Steel says brands need to rethink their marketing strategies to find the sweet spot that maximises consumer interest across both types of screen.

Dunkin Donuts has joined forces with Sony Pictures to launch the Men In Black 3 mobile app to coincide with the launch of the latest film in the Men In Black franchise.

Samsung and HTC will increase their share of the UK smartphone market over the next year, but not BlackBerry and Nokia, whose diversified product portfolio strategies do not appear to be paying off, says YouGov.

Japanese fashion retailer Uniqlo has launched the Uniqlo Wake Up app for iPhone and Android smartphones. The marketing app checks the weather, the day of the week and the time, and then comes up with an appropriate song.

Men in India may install more smartphone apps than women – 16 applications a month compared to just 11 – but there’s substantially higher usage of apps by Indian females, driven mainly by chat apps such as WhatsApp Messenger.

Build that app and they will come, right? Wrong. There are more than 1 million applications in app stores and developers are finding it ever harder to get discovered, and downloaded. So, what does it take to be a success?

Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found in 45% of American TV homes, according to the Nielsen Cross-Platform Report.