brand-e

Matched messages. Twitter platform 140 Proof has teamed up with HootSuite to deliver targeted ads on the latter’s recently released Google Android and iPhone apps. 140 Proof matches advertising with people using public Twitter data.
“The release of 140 Proof on our iPhone and Android platform lets advertisers match their messages directly to their target audience [...]

Audio audience. It’s time for the first interactive horror movie in the world. It comes to us courtesy of murder mystery TV channel 13th Street. Cinema audiences get to dictate the action using their mobile phones – for example, one of the characters calls a handset in the audience and asks for help in getting [...]

Lab works. Power to the Pixel is looking for folk to come along to The Pixel Lab, a cross-media project open to European media professionals. The Lab has a particular focus on the creation, finance and distribution of cross-media properties to create sustainable European media businesses.
PttP will select up to 40 European participants – 20 producers with cross-media projects, and 20 audio-visual professionals without.

Rocking brand. T-Mobile has signed on as launch partner of the Rock Band Network to develop an Artist Of The Month feature, starting next month, to help fans identify and connect with new talent in the Rock Band Network.
Harmonix and MTV Games have just opened the Rock Band Network Music Store to give Rock Band [...]

Mobile steel. The Tate Modern has come up with an iPhone app for its latest Turbine Hall commission, How It Is, from Miroslaw Balka. The Polish artist’s steel structure stands 13 metres high and 30 metres long in situ, and the accompanying app is an interactive interpretation of his work.
There’s a ‘thumbpad joystick’ which allows [...]

Augmented furnishings. Online interior design and homeware outfit mydeco.com has partnered with Dassault Systemes to launch a free augmented reality iPhone app, Furnish Your Photo, which enables users to add 3D models of furniture to photos of their rooms so they can see how items might look in their homes.
“This isn’t an example of an [...]

App applied. Online marketing outfit R2i has launched a tool aimed at helping marketers determine whether their mobile application is likely to succeed. The R2i Mobile App Quadrant determines where the product fits on a scale ranging from low to high brand-value proposition and from low to high usefulness.
“If your proposed app is highly useful [...]

Dropped calls. Samsung Sweden has placed a number of its B2100 mobile phones atop a glass table in a studio. And they’re up for grabs in the Samsung Shakedown, see. All consumers have to do is a call 07333171, plus the number tacked on a handset. That will make it vibrate. It might then fall [...]