By Steve Mullins. Ford and Chevrolet have grabbed the top two spots in the 2011 Harris Poll EquiTrend study while 2010’s highest-ranked brand, Toyota, fell to fourth in the rankings, after a troubled year. Mercedes-Benz ranked highest among luxury car brands…
What happens when two brand icons – Apple and Mercedes – meet? More specifically, the iPad and the Merc SLS AMG? And they land in the hands of 220 highly paid French footballers? Well, the profis get their digits on this highly prized piece of Apple gear and an interactive SLS film to play with. [...]
Merc work. It’s time to check out the Mercedes-Benz Museum in Stuttgart. Well, the building itself is well worth the trip, we reckon, but there’s plenty of cool content too, of course. Current exhibitions include the brand’s sports cars from the past right up to the SLS AMG gullwing supercar (think updated DeLorean, German-style).
And guided [...]
Driving trends. Mercedes-Benz has teamed up with fashion resource WSGN to publish market intelligence report The New Drivers of Luxury, featuring customer survey data on clothing purchase behaviors and key trends shaping the design industry.
“Luxury buyers are willing to spend, but an approach to being more selective and purchasing in fewer categories will continue,” said [...]
Most Brits draw the line at seeing ads for certain sensitive products on TV, according to YouGov research. Close to 80% of consumers say cigarettes shouldn't be [...]
Global advertising spend will rise 4.5% in 2012 – up from 3.6% last year – with the BRIC countries leading the pack, according to Warc’s latest Internatio [...]
Apple is the most valuable public company in the world, valued at over $400 billion. Now, 400 billion dollar bills laid flat would cover 42% of the land surface [...]
China has introduced two new television policies which are likely to have a direct impact on advertising expenditure in 2012, says IHS Screen Digest. China’s [...]
Absolute Radio has begun putting live airplay information on billboards in the UK to promote the relaunch of its Faces For Radio series with Christian O’Conne [...]
Those brands able to enhance Chinese New Year celebrations in a culturally relevant way will strengthen their bonds with customers, gaining both short and long- [...]
Virgin Media and content agency Redwood are rolling out a new customer magazine which will make heavy use of augmented reality in its editorial pages thanks to [...]
PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces t [...]
Millward Brown is integrating emotion measurement outfit Affectiva’s Affdex facial ex [...]
Millennials’ comfort-level with the Internet and tech might makes the digital medium an ideal platform for reaching them, but they are generally more difficul [...]
