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Mercedes-Benz is heading for the living room. The car marque has partnered with Italian design company Formitalia to develop a furniture collection comprising a three-seater sofa, chaise lounge, chairs, dining table, a sideboard, shelves with home theatre, a set of drawers and a bed. “The various pieces of furniture reflect the progressive, dynamic design idiom of our current show cars and concept vehicles, offering an exclusive, emotional experience outside our vehicles as well,” says Gorden Wagener, head of design at Mercedes-Benz.

Mercedes-Benz Vans and agency Lukas Lindemann Rosinski took their Key To Viano campaign to Berlin’s Friedrichstrasse underground station, with travellers able to control digital advertising displays using their own remote car keys.

By Steve Mullins. Ford and Chevrolet have grabbed the top two spots in the 2011 Harris Poll EquiTrend study while 2010’s highest-ranked brand, Toyota, fell to fourth in the rankings, after a troubled year. Mercedes-Benz ranked highest among luxury car brands…

What happens when two brand icons – Apple and Mercedes – meet? More specifically, the iPad and the Merc SLS AMG? And they land in the hands of 220 highly paid French footballers? Well, the profis get their digits on this highly prized piece of Apple gear and an interactive SLS film to play with. [...]

Merc work. It’s time to check out the Mercedes-Benz Museum in Stuttgart. Well, the building itself is well worth the trip, we reckon, but there’s plenty of cool content too, of course. Current exhibitions include the brand’s sports cars from the past right up to the SLS AMG gullwing supercar (think updated DeLorean, German-style).
And guided [...]

Driving trends. Mercedes-Benz has teamed up with fashion resource WSGN to publish market intelligence report The New Drivers of Luxury, featuring customer survey data on clothing purchase behaviors and key trends shaping the design industry.
“Luxury buyers are willing to spend, but an approach to being more selective and purchasing in fewer categories will continue,” said [...]