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Now there’s Curalate. What is it? It’s a monitoring and analytics tool which aims to gives brands a complete picture of their brand engagement using a combination of image-recognition tech and big data analytics.

Close to 180 million European online users – a reach of 45.8% – visited a sports site in February, an increase of 15% in the past year, says comScore.

Coca‑Cola is planning to measure the social value of its sponsorship of the London 2012 Olympic Games following an 18-month partnership with think tank Demos to create a new sponsorship evaluation tool, writes Mark Terry.

Three quarters of executives polled in the 2012 Digital Marketing 2.0 Study believe that leveraging data will help their companies dramatically improve their business – but more than half feel they currently lack the tools to mine true customer insights from data generated by digital and offline efforts.

Online video ad consumption is beginning to mirror that of traditional TV commercials, opening the door to greater revenue potential for media companies, according to an Adobe Systems report. The research found high audience engagement with ads during live online events and mid-roll commercial breaks and that users become most actively engaged when it comes to consuming video ads on tablets and smartphones.

Advertising art and copy have a new partner, technology, and it’s revolutionising every part of the communications business, argue Torrence Boone, Cecelia Wogan-Silva and Blair Dore in the latest issue of Google’s Think Quarterly.

Online users are four times more likely to click and visit an advertiser site after watching rich media ads versus standard banners, and nine times more likely to do so after viewing rich media with video, according to MediaMind’s The Rich & The Powerful report.

Marketers are coming under pressure to prove digital’s branding effectiveness both as a single channel and within a broader, multichannel initiative – but many find that measuring a digital campaign’s success is not an easy task, says eMarketer. “Digital’s legacy of direct-response metrics has caused many to fall back on measures that drove the first wave of online advertising – click-through rate and page view,” says Lauren Fisher.