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Converse is rolling out its Three Artists One Song campaign for the first time in Asia in Korea, with local indie rockers Jaurim, hip-hop band Aziatix and electronic trio Idiotape onboard. The brand has tasked the trio of artists with joining forces to create an original song.

Louis Vuitton has launched its 100 Legendary Trunks app for iPad. Why? The luxury wants to take consumers on a journey of discovery to uncover the secrets behind some of the most unique travel trunks created by Louis Vuitton for explorers, movie stars, maharajas and their ilk.

Get ready for next month’s Anti-Jubilee Punk Party in London, hosted by Sailor Jerry rum and music magazine Clash. The nation has been handed a right royal day off on 3 June to mark the queen’s 60 years on the British throne, and appropriate Anti-Jubilee music festivities will take place in London at Sailor Jerry’s recently opened Charing Cross Street venue Hotel Street.

San Francisco band Train is doing its bit for the local vineyards, having teamed up with Napa Valley to market wine. The rockers have joined forces with ACME Wine Movers and released a Cabernet Sauvignon by the name of California 37 (which happens to be the title of the latest album, too).

More than one third of UK consumers now read marketing e-mails on their mobile devices, rising significantly to over half among 18-to-34 year olds, according to a new report published by digital agency Steel London. The research also finds that many people who read marketing mails on their mobiles do so to screen them for later reading on a PC or laptop. In light of this, Steel says brands need to rethink their marketing strategies to find the sweet spot that maximises consumer interest across both types of screen.

L’Occitane is the best-performing luxury brand in the digital space in both Brazil and Russia, according to L2’s Digital IQ Index: Brazil, Russia, India report. L’Occitane’s Brazilian Facebook page reached 100,000-fan milestone in January with a hand-cream giveaway pushing up metrics – the brand managed to rack up 40,000 fans in a 12-day period

Beer brand Caffrey’s has teamed up with Spotify to roll out a series of exclusive radio shows on the music-streaming platform. The four programmes will be fronted by radio and TV presenter Pete Donaldson and Alex Zane, from Channel 4′s Rude Tube. Users of Spotify’s free service in the UK will see and hear ads and homepage takeovers which will direct them to Caffrey’s campaign site where they can vote on their favourite ‘redefined’ classic songs in line with the brand tagline ‘Redefining Smooth. The most popular nominated songs will be featured on one of the Caffrey’s Redefined Classics radio shows.

Dunkin Donuts has joined forces with Sony Pictures to launch the Men In Black 3 mobile app to coincide with the launch of the latest film in the Men In Black franchise.