Playing brand love tag

In time for Valentines Day, Moët & Chandon has begun chasing some street cred. The drinks brands has launched the Moët & Chandon Rosé Impérial app for iPhone/iPad, tasking consumers with taking photos of their romantic moments and then tagging them with ‘graffiti chic’


Hunger for the Games

hunger-gamesLionsgate Studios and games developer Funtactix are launching The Hunger Games Adventures, a social gaming title which will open in concert with the film adaptation of the Suzanne Collins’ bestselling novel The Hunger Games in March, writes Steve Mullins.

Players of the game will be able to explore the world of Panem – the setting for The Hunger Games trilogy – and complete missions that will take them to each of the ‘Districts’ and the ‘Capitol’ where they will interact with characters from the story.


Visual radio hits, from the Beeb

bbc-radioBBC Radio 1’s The Official Chart is now visualising the top 10 best-selling singles in the Chart via the Radio 1 website for the first time, says Maria Stadtmueller. Listeners will be able to watch the final hour of The Official Chart every Sunday as Reggie Yates counts down the top 10 tracks.


Absolute feeds the billboards

Absolute Radio has begun putting live airplay information on billboards in the UK to promote the relaunch of its Faces For Radio series with Christian O’Connell, Frank Skinner, Dave Gorman, Geoff Lloyd and Ian Wright.


Is there a brand Zuckerberg?

facebookFacebook CEO Mark Zuckerberg is set to join the world’s super rich if the company’s planned IPO goes down well with the market, with his stake set to give him a close to $30 billion share in the Social Network – at a Facebook valuation of $100 billion - writes Sabine Stork*.

And Zuckerberg retains lofty hopes for his social media baby, which he compares to the invention of the printing press and the television. “Today, our society has reached another tipping point,” he says in a missive accompanying the IPO filing. “There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future.”


CueSongs’ new market for music

cuesongsCueSongs has beta-launched its music hub offering licensed recordings from signed and independent artists, DJ’s and composers – among them Ennio Morricone, Peter Gabriel, Judge Jules, Deadly Avenger and John Metcalfe – to be used in online and mobile media, writes Steve Mullins.

CueSongs says it provides a simple way for anyone to find well-known, pre-licensed music recordings and immediately purchase the right to deploy them on their websites, on Facebook, YouTube, in apps, online advertising and other micro-usages.


Tagging the Winter X Games

ESPN has tasked media discovery company Shazam with supplying additional content to its coverage of the Winter X Games Aspen 2012. When winter sports fans use Shazam to tag the live telecast they will be able to access video highlights, photos, results and music, as well as connect to related social media.


Engaging with China’s New Year consumers

Those brands able to enhance Chinese New Year celebrations in a culturally relevant way will strengthen their bonds with customers, gaining both short and long-term benefits, according to the recently released BrandZ China study.