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By Maria Stadtmueller. Fabergé has launched Mir Fabergé, a branded art journal for the iPad. It features a set of stories based on Fabergé’s legacy and brings together photographers, filmmakers, actors, dancers, composers and more to delve into the world of Fabergé

By Steve Mullins. While many prestige brands wait for hard ROI to justify a shift in human, creative, and financial capital from traditional to emerging platforms, others have taken a leap of faith and are in an arms race to acquire Facebook ‘likes’.

However, winning on Facebook is more than a ‘like’ count. Although many high-end brands maintain monocular focus on the size of their Facebook community, they have failed to embrace the authentic two-way communication and marketing activation required to monetise the platform,” says L2 in its Prestige 100 Facebook IQ report.

By Steve Mullins. Louis Vuitton tops the luxury rankings in the BrandZ Top 100 Most Valuable Global Brands 2011 report from WPP/Millward Brown. LV has a brand value of $24.3 billion, a figure which puts it some ways ahead of second-placed Hermès on £11.9 billion, and third-ranked Gucci ($7.5 billion).

By Maria Stadtmueller. The Chinese government last week banned outdoor luxury advertising. Starting 15 April, high-end brands are no longer able to promote extravagance, unless they wish to face a fine of more than $4,000.

Hugo Boss has launched an iPad eMag app to showcase its apparel. The launch issue features the likes of behind-the-scenes footage with models from the HB Spring/Summer Boss Orange collection, plus Hugo Boss TV with Jessica Alba and Ewan McGregor interviews.

You wouldn’t necessarily expect high-end fashion brand Hermés to come up with a viral video. And certainly not one which has anything to do with something as street as skateboarding. But here we have the Hermés Fingerskate clip with two minutes of luxury brand on wheels.
It’s the work of Gallic video artist Alexis Millant. And [...]

Generation Y loves brands, with some 65% of American women and 61% of men considering themselves brand conscious, according to The Gen Y Prestige Brand Ranking survey conducted by L2Thinktank.
And just 1% females and 3% of males aren’t into brands, which isn’t surprising for a demographic which has grown up in the age of branding and been the target of a barrage of marketing messages since birth, says L2Thinktank.

By Steve Mullins. Annual watch. JWT has come up with 100 Things To Watch In 2010. Well, we don’t have the space to run an exhaustive list, but we do reserve the right to cherrypick on your behalf.
There’s augmented reality, of course, which the agency says will make its way into the hands of mass audiences this year. “Marketers are getting in on the act, including GE and HP, whose AR game Roku’s Reward has players chase virtual images… on a phone’s screen.”