Louis Vuitton has launched its 100 Legendary Trunks app for iPad. Why? The luxury wants to take consumers on a journey of discovery to uncover the secrets behind some of the most unique travel trunks created by Louis Vuitton for explorers, movie stars, maharajas and their ilk.
L’Occitane is the best-performing luxury brand in the digital space in both Brazil and Russia, according to L2’s Digital IQ Index: Brazil, Russia, India report. L’Occitane’s Brazilian Facebook page reached 100,000-fan milestone in January with a hand-cream giveaway pushing up metrics – the brand managed to rack up 40,000 fans in a 12-day period
LVMH has launched a Chinese-language version of its Nowness digital culture magazine. The new website is offering lifestyle stories tailored to Chinese tastes via collaborations with local artists, brands, and influencers.
High-end watchmaker Girard-Perregaux has launched a new digital magazine, or more to the point, a ‘journal for the modern gentleman’. The Mechanics Of Style has designs on becoming one of the world’s leading online men’s luxury resources.
Robert Adams is looking west. The photographer spent five decades capturing landscapes in California, Colorado and Oregon, and a retrospective – The Place We Live – has just opened at the Los Angeles County Museum of Art.
Chinese men are buying more luxury goods than women, having racked up RMB 7 billion in high-end spend in 2010 compared to a mere RMB2.8 billion on the part of females, according to a report from Bain. And the consultancy reckons premium brand spending will rise significantly this year – 9% for men and 7% for women.
LVMH is partnering with Central St Martins to sponsor the London design college’s move to a new £200 million building near Kings Cross. That means cash for the building’s cool new lecture theatre, scholarships and an internship programme for the college’s students and graduates to get work experience with the company’s fashion brands.
Burberry’s chief creative officer Christopher Bailey has collaborated with UK band The Feeling to produce an acoustic version of the 2006 single Rosé. The song bowed as the track to the fashion brand’s spring/summer 2011 catwalk show at London Fashion Week, and is also the soundtrack to the TV spot for their Burberry Body fragrance.
If you’ve ever wondered what happens to that e-mail once you click on the send button, wonder no more. [...]
Virgin America, Virgin Atlantic Airways and Virgin Australia have joined forces to produce a short film, Departure Date, shot in 20 hours, across three continen [...]
Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found in 45% of American TV homes, according to the Nielsen C [...]
Virgin Atlantic is offering upper class passengers a look at the flying highlife with its PlaneView website, which gives passengers a virtual tour of luxury alt [...]
Wrigley’s 5 gum has launched the second performance set of The Switch, a live online music event where viewers can choose the artist to suit their moods. Audi [...]
US online users viewed more than 8.3 billion video ads in March - an all-time high - with Hulu delivering than 1.7 billion video ad views, reports comScore. Goo [...]
Vice has launched its new Vice channel on YouTube, premiering three new series. Vice Today is hosted b [...]
The Chevrolet has been around for 100 years. And in the past few decades, the brand has been slotted into a fair number of music videos. There’s the 1966 Cama [...]
Armani Exchange has launched a branded entertainment video, Happy Endings. The film is ‘where you are the casting director and create your own happy ending,†[...]
Music-licensing outfit AudioSocket is partnering with crowdsourcing agency Mofilm so that filmmakers in the Mofilm community will be able to plug into a MoMusic [...]
