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In time for Valentines Day, Moët & Chandon has begun chasing some street cred. The drinks brands has launched the Moët & Chandon Rosé Impérial app for iPhone/iPad, tasking consumers with taking photos of their romantic moments and then tagging them with ‘graffiti chic’

NET-A-PORTER is deploying its augmented reality shopping windows around the globe for its new Karl Lagerfeld collection. Consumers turning up at the stores with the NET-A-PORTER iPhone/iPad app simply target different fashion elements in the windows to fire up content such as model showcases, video catwalks and product info.

Bangkok street life is buzzing and appears somewhat chaotic with myriad food and market stalls open pretty much 24/7, while counterfeit – and well-made – branded goods abound, and smartphones and iPads are almost de rigueur among youth. Plus. everyone is on Whatsapp. And social gaming was a big trend here in back in early- 2010.

Thai youth is clearly as heavily into the latest tech as its counterparts in Asian and Western societies, says Sabine Stork*.

The introduction of the iPad in April 2010 has escalated the mobile marketing opportunity for high-end brands, says L2 in its Prestige 100: Mobile IQ report. Tablets register e-commerce conversion rates of 4% to 5% versus 3% on traditional PCs. The user demographics for the iPad and other tablets illuminate the opportunity for prestige brands – 20% of individuals with $1 million or more in investable assets own a tablet and spend 50% more time on the device than on their smartphone.

Volkswagen has published a dedicated iPad app for the launch of the new Golf R in the US. The Gold R Drivers Forever app features exclusive Golf videos, photos, interviews and articles, enthusiast stories, plus an illustrated timeline highlighting the history of the car.

Brands need to do what good friends have always done – converse, support, sympathize and cheer on, says Clark Kokich, former CEO and current chairman of Razorfish, about his new book, Do Or Die, published as an iPad app, writes Steve Mullins.

It’s a no brainer as to why the tome has been published on iPad.

Volkswagen has added new features to its Sports Car Challenge gaming app – officially released just two weeks ago – in line with demands from enthusiasts, writes Mark Terry. On the track, there’s now an animated driver and two new camera perspectives, plus enhanced controls for handling the cars. And in the showroom, players can now check out the interiors of all six sports cars in full detail via the newly added 360° panoramic view.

Google has launched its Google Currents magazine for Android devices, iPads and iPhones. The app mag boasts some 150 publishing partners – among them CNET, Saveur, Fast Company and Huffington Post – and articles from 180 publications. Google Currents is integrated with Google+ so users can share articles or videos they’ve enjoyed with their ‘circles’. Publishers can associate their accounts with Google Analytics.