Louis Vuitton has launched its 100 Legendary Trunks app for iPad. Why? The luxury wants to take consumers on a journey of discovery to uncover the secrets behind some of the most unique travel trunks created by Louis Vuitton for explorers, movie stars, maharajas and their ilk.
Last Friday Thinktank International conducted a further piece of Consumer In The Wild research by studying extreme consumer behaviour in the new iPad queue. Our researcher spent the morning with people outside London’s Regent Street Apple Store to find out about their motivations.
To mark the launch of the iPad version of the Ikea catalogue in Norway, agency SMFB designed the Beröra for the flat-pack furniture brand. It’s a sewing kit containing a conductive thread to sew into the index finger of a pair of gloves.
adidas has launched its adidas outdoor magazine app for the iPad. The brand is promising rich stories on the outdoor world with great photography, videography and animations, a cutting-edge level of interactivity that gets you out there.
The richest market for paid apps? That would be Norway where revenue per download stands at $0.37 (In the US $0.22, and in China $0.04). The fastest-growing markets are in East Asia – download activity is up almost 300% in China, 98% in Japan, over the past year.
Warner Music Group has published the Road to Rock app for iPad, a children’s colouring/comic book, documenting the story of fictional eighties hair metal band, Jet Vegas. With the app, young readers can follow the band’s rise to top of the rock and roll world.
Mercedes-Benz UK has developed an interactive showroom brochure app for the iPad for the C-Class Coupé. The digital marketing initiative enables readers to compare every detail of selected cars from various angles and lets them use an interactive configurator to mix and match styling.
More interest in Pinterest? We told you last week how brands were getting into the digital pinboard. Well, now we can let you know that there’s an upgraded iPhone and iPad app for Pinterest on the Apple App Store.
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