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Lacoste has gone and published a big digital book to tell the story of René Lacoste, the tennis-playing founder of the brand. The six-chapter tome chronicles notable events in RL’s life, including A Young Sportsman: Bold & Tenacious, An Inventing & Innovating Mind, plus 1927, The Year Of The Crocodile. It’s an interactive biography, so [...]

Picador has gone beyond the trailer to promo Brett Easton Ellis’ latest novel, Imperial Bedrooms. The publishing imprint has teamed with digital agency to Ralph to create on online experience, TheDevilInYou, inspired by the book and aimed at testing readers’ ‘moral aptitude’.
The destination hosts an interactive video which enables visitors to play the role of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in Los Angeles.

Very nice stuff indeed for the iPad in the form of an app comprising a quartet of interactive films, Touching Stories. These are ‘touching’ shorts because viewers are invited to actively push the narrative around in the various tales at different points by shaking and patting their iPads.
In the interactive video adventure All Ends, Ends All by Erich Joiner and Jason Zada you’ll need to get that iPad moving to escape the guys shooting at you.
And there’s Triangle by Tom Rouston. “[It’s] a scene that plays out in a seedy hotel room but most of the action happens through the reflection in a TV screen,” says ad agency Domani Studios.

Creative Tube. The Art Directors Club and YouTube have launched the Show & Tell brand channel for creatives in integrated media. The platform will serve as a gallery for brand channel, home page, viral and interactive content curated by an ADC review team.
“Fundamentally, the goal of Show & Tell supports and extends the mission of [...]

Look here. adidas recruited models of the caliber of Agyness Deyn, Ciara, Ana Ivanovic and Whitney Port for its 2010 Womens Lookbook. And they weren’t there just to look good in the brand’s apparel but also had to do the camerawork for the video book. The content’s interactive too.

Short sips. Bacardi has lit a new website, BacardiRumAndFamily, featuring seven film shorts. The videos tell the story of Bacardi Rum and the brand lets users interact with the clips. The site has already gone live in Canada, the US and Denmark, with the UK set to follow.

Audio audience. It’s time for the first interactive horror movie in the world. It comes to us courtesy of murder mystery TV channel 13th Street. Cinema audiences get to dictate the action using their mobile phones – for example, one of the characters calls a handset in the audience and asks for help in getting [...]

Juicing interactive. Orange is rolling out interactive SMS and MMS advertising in Spain this month with its Mio service. Customers will receive gifts, content and the opportunity to win monthly and annual prizes.
“Our new mobile ad-models go beyond display advertising to create more value for advertisers, create a richer experience for customers and maximise the [...]