brand-e

L’Oréal is rolling out a beauty iAd for iPad with a campaign for L’Oréal Paris. The advert features a ‘Lip Service Look Book’ and ‘Shade Finder’ taking consumers through a series of interactive evaluations which culminate in recommendations for customised lip shades.

By Mark Terry. Range Rover has come over all cinematic with Being Henry, a Hollywood-inspired film about choice. And, to ensure consumers really get the notion that the car brand’s Evoque model is about options, viewers have the chance to go through the gears and steer the movie in different directions.

By Steve Mullins. Those Evian babies have been reborn – sort of – for the brand’s Live Young campaign. The video has only been out a few days, and is already getting traction. It has some ways to go to beat its older viral sibling, though – the international version of those digital babies on wheels has racked up more than 50 million views, almost 700,000 Facebook shares and 9,500 tweets, according to Unruly Media’s Viral Video Chart metrics.

By Mark Terry. Now brands can socialise via pre-roll video. Innovid has rolled out iRoll apps, which means that pre-roll campaigns now have interactive functionality. We’re talking about Facebook and YouTube sharing, Twitter following, among other features

By Steve Mullins. Dazed mag has teamed with Absolut Vodka to develop an interactive installation, A Celebration Of The City Through Self-Publishing, which maps and visualises Londoners’ thoughts about their home town.

The installation will light at today’s Dazed Live Festival, which takes place in a number of locations in and around Shoreditch in East London, and is presented in partnership with Absolut and Levi’s.

By Steve Mullins. Radio Canada has launched an interactive web series, Zieuter.tv, aimed at getting users to solve a bistro murder. Each webisode shows a scene from somewhere in the eatery – in the kitchen, at the bar, in the toilets – just before the crime takes place at a certain lunchtime.

Nike joined forces with W+K Shanghai and animator Anthony Francisco Schepperd to create an interactive comic book starring Chinese hurdler Liu Xiang. The narrative follows Liu daydreaming… and being ‘more than a flying man’. Readers can click on the book’s panels to fire up videos featuring Nike gear.

This hunter does not want to shoot this bear on this interactive video on YouTube. No, he doesn’t. So he Tipp-Exes out the verb ‘shoot’. Now the user gets to change the scenario via the keyboard. ‘Kiss’ works. So does ‘dance’. There’s more for you to explore. Time for you to be part of the [...]