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Ford has partnered with NBC to develop Escape Routes. a prime time reality TV show featuring a cast of six teams of two taking part in a road trip contest in the new Ford Escape.

The journey starts in Los Angeles and teams then head to New York, Atlanta, Miami, San Francisco and Las Vegas before returning to LA. At each city stop, teams will compete in a series of ‘spontaneous adventures’ and interactive challenges using their cars.

Sony and TBWA Brussels turned Brussels’ Louise metro station into a football stadium replete with grass, dugouts, and a football team showing off its ball skills. And all because Sony launched the PlayStation Vita portable gaming device with the tagline The World Is In Play.

Since Alfa Romeo became integrated in We R Interactive’s social sports game I Am Playr as an official sponsor to fictional football club River Park FC, more than 50,000 Alfa MiTos have been configured to a real life specification in-game, while each week over 2,000 users win a virtual Alfa MiTo, writes Mark Terry.

Get past the hype, and science underlies the rush to gamify the world, according to the Ten Driving Forces In Digital Marketing report from 33 Digital, Hotwire and Skywrite. Playing games taps in to the urge to compete and complete, a desire which has driven some incredible innovation in the last year.

Lionsgate Studios and games developer Funtactix are launching The Hunger Games Adventures, a social gaming title which will open in concert with the film adaptation of the Suzanne Collins’ bestselling novel The Hunger Games in March, writes Steve Mullins.

Players of the game will be able to explore the world of Panem – the setting for The Hunger Games trilogy – and complete missions that will take them to each of the ‘Districts’ and the ‘Capitol’ where they will interact with characters from the story.

London’s The Big Egg Hunt, backed by Fabergé, will kick off on Shrove Tuesday 21 February, with 200 unique eggs created by artists, designers, architects and jewellers – among them Candy & Candy, Peter Blake and Ridley Scott – out and about in central London.

Lionsgate Studios has launched a blog on Tumblr, CapitolCouture.pn, to curate content for a community looking to follow fashion trends in the Capitol, the setting for the action for the film The Hunger Games – based on the book of the same name – slated to premiere in March, writes Maria Stadtmueller.

“Whether you’re a Capitol fashionista seeking inspiration for your latest look, or a District citizen tracking rumours about the Tributes and other celebs, Capitol Couture is the only place to turn for pictures and news reports on the fashion, trends and lifestyle that make Capitol living so grand,” says an intro on the website.

Intel wanted to launch a digital campaign that would increase its brand awareness and promote the incredible power of its new Core i5 processors, writes David Pugh-Jones*. We can’t see these processors, since they are embedded in our PCs, but they are in fact the backbone of these remarkable machines that we use everyday. The question was: how could Intel make these processors, which seem unfamiliar or even boring, come to life and really convey to the average consumer the possibilities they create? How do you build excitement around something that’s, well, invisible?