JWT London’s Innovation Lab has rolled out a portal for gaming outfit Playcast’s television and desktop audiences. The Lab’s head, Miguel Andres-Clavera, says gameplay and usability are at the core of the new digital hub, with social integration one of the main focuses.
Hyundai went to New York’s Times Square last week and set up its interactive Hyundai Race game on a billboard. Consumers were able to control the digital cars, among them the new Hyundai Velostar, via their smartphones through a controller downloaded from iTunes.
Volkswagen has added new features to its Sports Car Challenge gaming app – officially released just two weeks ago – in line with demands from enthusiasts, writes Mark Terry. On the track, there’s now an animated driver and two new camera perspectives, plus enhanced controls for handling the cars. And in the showroom, players can now check out the interiors of all six sports cars in full detail via the newly added 360° panoramic view.
Marketing gamification is uneasily balanced between hype and reality, and while 2012 will deliver great examples of this art, it will also provide a broader understanding of its limits, says Millward Brown in its Top 12 Digital Predictions for 2012 report.
Warner Bros is running an alternate reality game to promote the upcoming Batman film, The Dark Knight Rises. The ARG campaign, The Fire Rises, currently comprises a series of ‘leaked CIA documents’ which contain teasers and clues for an event tagged Operation Early Bird. The latest pages were released via the @thefirerises Twitter account.
We R Interactive is preparing to enter the music sector with an online music game, provisionally titled I Am Star, with the UK social games publisher promising that players will be able to ‘live the life of a music star, from bedroom to concert hall’.
A number of entertainment providers to the Microsoft Xbox 360 platform, among them The Today Show and UFC, are partnering with Microsoft to sell standard 30-second spots within their content on Xbox LIVE. Advertisers will be able to use existing creative, making it easy to plug Xbox LIVE into their overall media plan, writes Shawn McMichael, senior director of global advertising, interactive entertainment business at Microsoft, on the Microsoft Advertising blog.
Microsoft has signed up a raft of content owners around the globe for the latest version of its Kinect for Xbox 360 platform, says Mark Terry.That means lining up the likes of Hulu, the BBC, LoveFilm, Sky Go, 4 On Demand, Digi+, Vevo, YouTube, HBO and Televisa, to name but a few, to bring a customised, voice-controlled entertainment to Xbox 360 systems.
Most Brits draw the line at seeing ads for certain sensitive products on TV, according to YouGov research. Close to 80% of consumers say cigarettes shouldn't be [...]
Global advertising spend will rise 4.5% in 2012 – up from 3.6% last year – with the BRIC countries leading the pack, according to Warc’s latest Internatio [...]
Apple is the most valuable public company in the world, valued at over $400 billion. Now, 400 billion dollar bills laid flat would cover 42% of the land surface [...]
China has introduced two new television policies which are likely to have a direct impact on advertising expenditure in 2012, says IHS Screen Digest. China’s [...]
Absolute Radio has begun putting live airplay information on billboards in the UK to promote the relaunch of its Faces For Radio series with Christian O’Conne [...]
Those brands able to enhance Chinese New Year celebrations in a culturally relevant way will strengthen their bonds with customers, gaining both short and long- [...]
Virgin Media and content agency Redwood are rolling out a new customer magazine which will make heavy use of augmented reality in its editorial pages thanks to [...]
PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces t [...]
Millward Brown is integrating emotion measurement outfit Affectiva’s Affdex facial ex [...]
Millennials’ comfort-level with the Internet and tech might makes the digital medium an ideal platform for reaching them, but they are generally more difficul [...]
