brand-e » games

Barclays, the urban game

admin — Thu, 29 Jul 2010 09:50:02 +0000

Barclays has developed an online game. But don’t worry, it has nothing to do with waterslides. We’re talking 56 Sage Street and self-made millionaire Mr C who has mere weeks to live and is looking for a successor – our hero teenager has one chance to make it in the city…
Here’s the trailer.
Here’s the branded game – choose your teen.
brand-e: presumably aimed at the youth market but slides seem more barclays to us

Dancing with Freida – count the ways

admin — Wed, 28 Jul 2010 09:30:44 +0000

Cadbury New Zealand wants you to meet Freida the cow. That’s Freida Smooth Moves to you. Smooth Moves because she can really dance. Oh yes. Watch her on the AGlassAndAHalffullProductions website.
Wait, there’s more. In the form of Freida Smooth Moves dance game on Facebook where you have to prove you are as smooth as Freida by hitting those tumbling Cadbury Dairy Milk chocolote blocks. Winner gets a iPod.
If you think that’s all, you’re wrong. Because there’s also a Freida Smooth Moves app for the iPhone, naturally.
“Choose a track on your iPhone library, select from a wide range of genres, or even hold your iPhone up to a speaker to get Freida moving,” the brand says. “She’ll pick up the beat, dance in time to any music, and if you get the tempo just right, even bust out a special move. With three different modes to get Freida moving, and five different special moves including the Moonwalk, Running Man and Disco Inferno to unlock, Freida’s Smooth Moves app is definitely worth a standing ovation.
brand-e: playful moo-ed maker from cadbury

Game on for TV spies

admin — Tue, 27 Jul 2010 09:20:09 +0000

USA Network and digital agency Ralph have developed an online interactive game, The Farm, to promo the TV series Covert Affairs. Players have to work alongside one of the characters from the show in her role as a spy. New challenges will be posted, enabling fans to use Facebook Connect to pull in information, share scores and gain extra points by recruiting their friends to help answer questions.
“After viewing the show’s pilot, we collaborated to craft our ideas into entertaining gaming experiences for aspiring CIA agents,” says Ralph. “The goals were to immerse fans within the intense CIA training exercises Annie Walker has to go through in the show, while also enabling users to recruit allies using Facebook.”

Branded blueberries hit FarmVille

admin — Fri, 23 Jul 2010 09:45:04 +0000

Organic food outfit Cascadian Farm has become the first official branded crop to be offered in Zynga’s hit social game FarmVille. During the week-long partnership, which kicked off 19th July, Cascadian organic blueberries will be the most profitable FarmVille crop offered in the game.
The brand has also recreated the real Cascadian Farm, located in Washington’s North Cascade Mountains, and made it virtual for the 20 million-strong online community.
“Given our heritage of engaging consumers to increase awareness and support for organic farming and the organic lifestyle, partnering with FarmVille was a natural fit for Cascadian Farm,” said Tim Goldsmid, the brand’s marketing manager.

brand-e: good to see brands engaging with social gaming – this is going to be big

Time to catch those online crabs

admin — Tue, 20 Jul 2010 09:15:19 +0000

Discovery Communications is partnering with Hive Media to develop a social game based on Discovery Channel’s hit TV show about crab fisherman, Deadliest Catch. The new title is slated to be released in November 2010 on Facebook.
Hive’s Deadliest Catch game will allow players to experience the excitement of crab fishing, with participants acting as captains of their own boats and navigating the Bering Sea to cast and harvest pots as they aim to work their ways up the crab count leader board.
“Integrating the series into a branded social game is a great way to give Deadliest Catch fans an ongoing interactive experience,” said Elizabeth Bakacs, vp of licensing for Discovery Channel.
Discovery is also aiming to launch Deadliest Catch console and mobile games titles, which will roll out prior to the Facebook initiative later this year.

We R branded entertainment social gaming

admin — Fri, 16 Jul 2010 09:20:50 +0000

The UK has got itself a branded entertainment social gaming outfit in the shape of We R Interactive. The company is promising to combine online and mobile gaming with broadcast-style content.
“We are making a new type of entertainment,” says WRI. “In our world, players are immersed in a rich world filled with aspiration, dilemma and reward. By merging the talents of the film and game industries we take the very best skills from each. We establish great characters that people care about and place the user in control of the action.”
WRI has attracted investment from ITV’s new commercial head, Fru Hazlitt, veteran ad man Peter Mead and Eric Fellner, co-chairman of film production company Working Title.

In the store, in the mstylelab

admin — Mon, 12 Jul 2010 09:15:02 +0000

Macy’s department store is planning to roll out its mstylelab for teens this summer. The microsite will host fashion videos with the latest trends, ‘word on the street’ content featuring Seventeen Magazine editor Anne Shoket, plus a ‘post your pics’ channel where users can upload images of themselves allowing others to see what’s fashionable across the States.
There will also be 13 Macy’s dedicated in-store mstylelab lounges for teens, which will act as a space for them to kickback and relax, while surrounded by fashion and technology in the form of soon-to-be-released Kinect game for the Xbox from Microsoft, a Macy’s partner.

Playing fast with Chrome

admin — Mon, 05 Jul 2010 09:45:34 +0000

Google has launched an interactive video game on YouTube to promo its Chrome browser. Players of Fastball – A Race Across the Internet, developed by BBH, follow a small metal ball while solving puzzles relating to Google services. “Play now and see if you’re Chrome fast,” the brads says. Game on right here.