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Car casting. The Ford Fiesta is set to star in the upcoming US web series If I Can Dream. The 24/7 live show features five Hollywood wannabes doing their stuff in Tinseltown, with viewers able to follow the goings on via a dedicated website, IfICanDream.com. The programme will also go out once a week in a 30-minute slot on the Hulu VOD platform.
The show has been developed by Simon Fuller’s 19 Entertainment production company which went to Ford to offer the Fiesta a part in the new format.

Special agents. Ford is turning the page on the Fiesta Movement. After generating 6 million YouTube video views, 750,000 Flickr views and close to 4 million tweets from its 100 Fiesta-driving ‘agents’, the campaign is moving on to a second chapter for 2010, with the brand now recruiting city-based teams to complete a series of ‘buzz-worthy’ content to promo the car.
“If you thought Fiesta Movement agents rocked the social media world this past six months, just wait until the second chapter when 20 new agent teams begin spreading the word about the Ford Fiesta,” the brand says.

Entertainment drive. Ford’s 100 ‘agents’, whom the car maker has tasked with driving and living with a Fiesta for six months, have now racked up 1 million miles of travel between them. The Fiesta Movement agents are given special missions by Ford and then post their experiences on social networks. To date, their activities have [...]

Top gear. Ford America’s Ford Fiesta Movement has delivered impressive metrics. The social media campaign, which launched earlier this year with the recruitment of 100 ‘trendsetters’ to live with a Fiesta for six months and report back on various platforms, has racked up 4.3 million YouTube and half a million Flickr views, along with more [...]

Ford and Wunderman/Team Detroit have launched a microsite to promo the new 2010 Mustang that lets users customise the car by selecting an array of different colors, parts and decals. Visitors can work on the Mustang alone or, in the spirit of social networking, in teams. Results can be shared on the site for rating. [...]

By Steve Mullins. Ford in pole position. The company heads a list of influential US automotive social brands, ahead of Lincoln and GM, compiled by social-media outfit Vitrue.
The rankings are designed to capture a marketer’s share of voice across the social-media web and are compiled by tracking chatter across social networks, photo – and video-sharing [...]