Ford is planning to recreate the classic Steve McQueen-Ford Mustang car chase from the film Bullitt in the finale of the Fox TV show Alcatraz, reports Fast Magazine. The last-reel San Francisco homage is yet another brand integration on the part of Ford which has been involved in producing branded content for the programme throughout.
Ford has partnered with NBC to develop Escape Routes. a prime time reality TV show featuring a cast of six teams of two taking part in a road trip contest in the new Ford Escape.
The journey starts in Los Angeles and teams then head to New York, Atlanta, Miami, San Francisco and Las Vegas before returning to LA. At each city stop, teams will compete in a series of ‘spontaneous adventures’ and interactive challenges using their cars.
By Steve Mullins. Ford and Chevrolet have grabbed the top two spots in the 2011 Harris Poll EquiTrend study while 2010’s highest-ranked brand, Toyota, fell to fourth in the rankings, after a troubled year. Mercedes-Benz ranked highest among luxury car brands…
By Steve Mullins. Ford has brought back the spokespuppet in the form of Doug, an orange social media furry animal tasked with carrying out social comms for the brand’s 2012 Focus on Twitter, YouTube and Facebook.
Ford is gearing up to launch its Focus Rally: America social media/reality TV show on Hulu in the US in early-February. The format involves sending six teams across the country in the new Ford Focus, and the programme will be hosted by Olympic gold medal winner Jonny Moseley, who recently starred on Skating with the Stars.
As part of the rally, the teams have to solve puzzles and engage in various challenges as they arrive in different cities, using social networks to help them do so. Supporters of the eventual winning team will be entered in a draw for eight Focus models.
Ford Motor Company Australia has launched a new channel on fashion site TheFashionSpot.com. Living Out Loud will promo the new Fiesta on the destination until April next year, bringing things ‘bold and sexy in style, beauty and fashion’ to young Aussie designers, stylists and fashionistas.
The channel will host the TFS Be Bold series, a six-part [...]
Custom cars. Ford is adding a spot of crowdsourcing to the mix in its support for the American Idols TV show. The motor marque is giving the top dozen contestants in the series the opportunity to work with its designers to create their own graphics for the 2010 Ford Fiesta.
The Idols will develop their own personalized Fiesta theme, using color, custom body graphics, wheel treatments and other accessories to make the vehicle an expression of their personalities.
Auto title. Ford and USA Network have launched on online game, White Collar: Chasing The Shadow in which the player fills the role of an FBI trainee tasked with tracking down a criminal while driving the car brand’s Taunus model. Ford says it expects the majority of those playing the new game will come from [...]
IKEA clearly likes to make the most out of any space, which is how the Swedish flat-pack brand came up with the idea of creating the ‘smallest store in the wo [...]
Ketel One Vodka is getting into publishing with the launch of A Gentleman’s Read, an online lifestyle magazine for men. [...]
BBC Worldwide has launched a free-to-play online game based on its hit TV show Strictly Come Dancing. Strictly Keep Dancing is available in the UK at
Stitchagram is with us. What is it? It’s a service which allows users to grab their favourite Instagram photos and turn them into pillows (complete with soft [...]
Instagram in a stitch
Marks and Spencer has published an interactive graphic featuring the history of l [...]
LVMH has launched a Chinese-language version of its Nowness digital culture magazine. The new website is of [...]
High-end watchmaker Girard-Perregaux has launched a new digital magazine, or more to the point, a ‘journal for the modern gentleman’.
Prada has joined forces with graphic designer and artist Vahram Muratyan to develop a new microsite, Parallel Universes. Prada says the website is part of its e [...]
Prada in Parallel
Men lag women on Pinterest but are beginning to sign up in number to the cool digital pinboard. In January this year, the male-female user split was 80:20, but [...]
Close to 180 million European online users - a reach of 45.8% - visited a sports site in February, an increase of 15% in the past year, says comScore. [...]
