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Movie marketers don’t have to go wild on social media to promote films, they can re-open disused rail stations instead. For Ridley Scott’s upcoming feature Prometheus, Paris metro stop St Martin – closed for more than 60 years – has been given a makeover takeover by 20^th Century Fox France for that very purpose.

Dunkin Donuts has joined forces with Sony Pictures to launch the Men In Black 3 mobile app to coincide with the launch of the latest film in the Men In Black franchise.

The Silver Goat is with us. What is it? It purports to be the first film made for the iPad and it’s a psychological romance telling the story of an actress caught between her controlling father and ambitious husband.

The movie was shot by filmmaker Aaron Brookner in London, with locations including Notting Hill, Chelsea, Southbank, the Royal Opera House, Kings Cross, Islington and The Almeida Theatre.

Virgin America, Virgin Atlantic Airways and Virgin Australia have joined forces to produce a short film, Departure Date, shot in 20 hours, across three continents and on three commercial flights while at 35,000 feet (a first, according to the airlines).

Pepsi is partnering with the upcoming film Katy Perry: Part Of Me 3D, slated for release by Paramount Pictures on 5 July. The brand’s support includes co-branded television and radio spots, digital advertising and retail displays, with all elements of the campaign featuring Pepsi’s new global tagline ‘Live For Now’.

Jonathan Emmins wants to turn consumers into fans. “People become brand fans because they want a sense of belonging – for us it’s about arousing their passions, about unleashing the attachments they feel for brands,” says the founder of London-based Amplify.

Bombay Sapphire deployed an interactive map at the Tribeca Film Festival using Google Maps to help consumers navigate the festival by providing venue information, show times, plus select restaurant and bar locations. Using a new Foursquare application for the first time during the Festival, consumers were also able to check in to specific events, letting their friends know exactly which films they were attending.

Grolsch Film Works and Vice will premiere of experimental feature film, The Fourth Dimension, at the San Francisco International Film Festival this weekend, writes Steve Mullins. The movie, starring Val Kilmer, is the first production from the Film Works – which launched in April 2011 to champion global film talent – and is the result of a collaborative effort for three directors: Harmony Korine from the US, Russia’s Alexsei Fedorchenko and Polish-born Jan Kwiecinski.