brand-e

Michael Kors has racked up 1 million fans on Facebook, and has rolled out a Facebook timeline to celebrate the milestone – with the tagline ‘1 million fans, 1 million moments – as well a video to the same effect.

Greenpeace is going after global fashion brands. Want to know a dirty little secret? the environmental pressure group asked on a series of posters around the world. Well, the green secret was that the posters had a layer of wash-away ink that revealed Greenpeace’s toxic allegation against Big Fashion.

Coca-Cola ties with UK publisher IPC Media to launch the Style It Light website featuring fashion content from magazines Maire Claire, Look and InStyle. The drinks brand says Style It Light is designed to ‘excite and reward our key Diet Coke audience of style- loving girls.

Sephora has partnered with colour brand Pantone to launch a new beauty collection based on Pantone 17-1463 Tangerine Tango to change ‘how consumers wear, feel and think about colour’.

Benetton is gearing up to link its flagship European stores in a brand ‘conversation’ using content from a series of arts and cultural events – kicking off at the Design Museum in London with the Colors Survival Guide – to reach shoppers in London, Milan, Barcelona and Paris.

The ‘Icon Stores’ will host the projection of videos and artistic animations about the Colors London exhibition on the Benetton Live Windows, a network of large high-definition video walls, which transform traditional store windows into high-tech multimedia screens.

Kohl’s Department Stores has joined forces with FremantleMedia Enterprises, 19 Entertainment and Bravado to launch an American Idol fashion collection, Authentic Icon, writes Maria Stadtmueller. The line will be available spring collection will be available in Kohl’s stores until June to coincide with American Idol’s 11th season.

Car campaigns are generally all horse power and tight mountain bends, but Subaru’s foray into vehicle narrative with First Car Story – users can go online, recreate their first-ever car, tell a story about, and get it turned into an animated video and push it out over social media – last month found a different gear, and drove right into the brand-e Campaigns Panel.

Karl has a new website called Karl. Karl.com covers all things Lagerfeld, including the World Of Karl channel which includes insights into the designer’s daily life, interviews, making-of campaign videos… plus his accumulated wisdom.