Prada has joined forces with graphic designer and artist Vahram Muratyan to develop a new microsite, Parallel Universes. Prada says the website is part of its experimental efforts with new communications media, and Parallel Universes offers a virtual online story.
Pinterest might be largely for the girls – though the boys are finally starting to get it and come onboard too – but that hasn’t stopped Premier League football from joining in the digital-pinboarding fun in the shape of Liverpool Football Club. So, we asked the brand-e campaigns panel what they made of it. “Football is not a natural choice for Pinterest, supposedly the home of women, weddings and cakes,” says Nadya Powell of Dare London.
Armani Exchange has launched a branded entertainment video, Happy Endings. The film is ‘where you are the casting director and create your own happy ending,’ the fashion brand says.
Online fashion retailer SSENSE has joined forces with Iggy Azalea, FKi, and Diplo on their latest release, I Think She’s Ready, to produce a shopping-enabled music video. In the clip, the artists wear clothes from the latest collections from fashion brands such as Givenchy, Philllip Lim and Christopher Kane.
YouTube is paying Hearst a reported $10 million to produce shows for the new Hello Style fashion and beauty YouTube channel which will feature content from magazines such as Harper’s Bazaar, Cosmopolitan and Marie Claire.
Chilean fashion brand Ripley joined forces with ad agency MRM to launch the Rompela Flash Mob. What is it? Well, the brand tasked both pro and amateur photographers with taking pictures of models dressed in Ripley gear for a new crowdsourced catalogue.
HTC clearly sees itself as a bit Red Bull with a foray into extreme fashion. Clearly. The Taiwan-based mobile brand tasked two amateur photographers with capturing the world’s first free-fall fashion shoot on a mobile phone – that meant throwing them out of a plane over Arizona and letting them get on with the job at a speed of 126 mph, writes Steve Mullins.
Square Enix has been leaning on designer brand Prada as part of the 25-year celebrations for its videogame Final Fantasy. The games maker has a 12-page fashion spread in magazine Arena Homme+ featuring Final Fantasy XIII-2 characters like Noel and Snow wearing Prada mens’ clothing.
UK publishing house GraphicDesign& focuses on creating, vivid books by partnering with experts from other fields to inform, educate, entertain and provoke [...]
Havas Media has joined forces with the United Nations World Food Programme to help ensure more children go to school thanks to the promise of a nutritious schoo [...]
Movie marketers don’t have to go wild on social media to promote films, they can re-open disused rail stations instead. For Ridley Scott’s upcoming feature [...]
A photograph of The Beatles walking over the Abbey Road pedestrian crossing will go on sale at Bloo [...]
If you work in construction you really should be listening to classic rock and heavy metal while you labour, but don’t even think of tuning in to ambient or c [...]
Unilever has opened a Customer Insight & Innovation Centre in Mumbai, the first such unit for the company in India [...]
Benetton is making a donation to a Catholic charity to end a legal dispute with the Vatican over an ad the Italian fashion brand deployed in a
The Barack Obama re-election campaign has released a new Spot [...]
Obama goes Spotify
Lionsgate, producers of TV show Mad Men, stumped up a reported $250,000 to close last week's episode of the programme with the Beatles song Tomorrow Never Knows [...]
