“Whether you’re a Capitol fashionista seeking inspiration for your latest look, or a District citizen tracking rumours about the Tributes and other celebs, Capitol Couture is the only place to turn for pictures and news reports on the fashion, trends and lifestyle that make Capitol living so grand,” says an intro on the website.

Fashion and style are pretty important to the denizens of the Capitol. They dye their skin, embed gems in it, get tattooed breasts and wear colourful wigs, among other cosmetic items.

Brands are getting in on the action too, with nail lacquer maker China Glaze on the blog to proffer advice on healthy nails – clean and beautiful are a sign of class in the Capitol, apparently.

And keep an eye out for Capitol-born style icon and District 12 Escort Effie Trinket, a fashion pioneer since her very first Hunger Games. “Effie likes to complement her exquisite full body polish with audacious garment selections paired with dazzling footwear such as the daring 24-Karat McQueen peep-toes she was recently spotted wearing in the City Circle.”

And there’s social media gaming fun to be had with The Hunger Games too – more info here.

The fashion issue is going to be chunky too. Think 264 pages of exclusive interviews, fashion shoots from around the world and enough hot buys to make that wardrobe doors burst open, we’re told.

“For the first time we’re throwing open the doors of Grazia HQ to show you exactly how the issue comes together – and asking you to have your say,” the mag says. “What items should make it into fashion charts? What should the team wear for London Fashion Week? Do you care more about Katy Perry or Carey Mulligan? You’ll be able to influence what goes into the issue – even down to the cover image.”

“The LG Mobile sponsored Grazia’s Fashion Issue… Live!’series gives our readers an additional level of exclusive content and demonstrates the depth of interaction advertisers can have with their audiences through Bauer’s influential brands,” says Abby Carvosso, md of Bauer Magazines lifestyle.

By the way, the NET-A-PORTER Karl fashion app also features a contest tasking users with finding five Karl heads in a monochrome maze, while they can also get ‘Karlified’ by snapping a photo of themselves and giving it the Lagerfeld look.

Right now, it’s Karl’s world…

The experiential marketing exhibition was divided into three sections – historic, contemporary and forgotten – where Vezzoli was able to demonstrate the ‘eternal allure of femininity through interpretations of classical sculptures that make reference to contemporary divas’. Ah, fashion-speak.

For those unable to make it to the Paris by-invite-only event, there’s the opportunity to participate online via Facebook with an app which creates a personal Vezzoli portrait for deployment on the 24 Hours Museum website.

First up is Chicago-based Yawn, with the cameras in tow as they prepare to journey from the Midwest to the East Coast.

“Levi’s is looking for new faces from around the world,” the brand says. “Individuals who go forth every day with a sense of purpose and an open heart. The new Levi’s collection was designed with you in mind and we’d like you to represent it.

“That’s why we’re casting on Instagram. It could be you, it could be someone you know, it could be someone you’d like to know. Submit your photos today and show us the face of the Levi’s collection.”

L2 points out that ASOS’s YouTube channel has well-integrated links to the ASOS consumer-to-consumer marketplace and blogs, while the retailer has also launched F-commerce on Facebook enabling users to shop without leaving the platform. In addition, ASOS’s mobile site allows shoppers to customise currencies and checkout via PayPal.

H&M boasts the most robust Google+ page in L2’s IQ Index, while the fashion retail brand has also nabbed the highest number of Twitter followers and YouTube brand channel upload views.

Net-A-Porter’s Fashion Fix online social hub features brand news and product highlights, as well as a live Twitter feed. The brand uses Instagram to update followers on the #shoeoftheday.

L2 says Sephora has ‘best-in-class’ iOS applications, while its mobile site is fully e-commerce-enabled. Online, Sephora TV is home to how-to and style-advice videos, while the Beauty Talk forum enables customers to offer each other tips and ask for expert advice.