News International today launches a ‘social media magazine’ on Facebook for its Fabulous mag, which the publisher folds into The Sun newspaper every Saturday. The Fabulous Facebook app will feature Fabulous Radio so users can share their Spotify playlists, a weather tool, which recommends outfits suitable for the prevailing climatic conditions, plus a fashion blog.
NET-A-PORTER is deploying its augmented reality shopping windows around the globe for its new Karl Lagerfeld collection. Consumers turning up at the stores with the NET-A-PORTER iPhone/iPad app simply target different fashion elements in the windows to fire up content such as model showcases, video catwalks and product info.
Prada teamed with Rem Koolhaas’ design firm AMO and Italian artist Francesco Vezzoli to develop a pop-up museum, the 24 Hours Museum, which opened earlier week for one day – and one day only – in the Palais d’Iena in Paris.
Converse’s music recording studio Rubber Tracks has gone on the road, with the cool apparel brand shooting a multi-episode series starring touring bands on their way to the studio. The show, the Rubber Meets the Road, features a tour of a band’s hometown and their experiences on the road to Brooklyn (home to Rubber Tracks).
Levi’s is leaning on social media photo platform Instagram for a global casting call. All budding talent wanting to be part of the brand’s 2012 Go Forth marketing campaign has to do is upload photos along with the hashtag #iamlevis.
Four brands, ASOS, H&M, Net-A-Porter and Sephora, have achieved digital ‘genius; status in L2’s Digital IQ Index: European Specialty Retail study. All have established robust e-commerce channels, strong programming on social media platforms, mobile compatibility, and show a willingness to innovate on emerging platforms, the research firm says.
US online shoe and apparel brand Zappos has rolled out a digital magazine for iPad. The monthly publication, Zappos ZN, contains editorial-style content featuring branded products with links to purchase.
It’s Christmas, and we bring you… more Lagerfeld than you can shake a Tannenbaum at. You see, fashion designer Karl Lagerfeld has taken over the window displays of Paris department store Printemps in what can only be described as a whole lotta Karl in the form of puppets doing as Karl does as photographer, designer and director.
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Apple is the most valuable public company in the world, valued at over $400 billion. Now, 400 billion dollar bills laid flat would cover 42% of the land surface [...]
Virgin Media and content agency Redwood are rolling out a new customer magazine which will make heavy use of augmented reality in its editorial pages thanks to [...]
PepsiCo, Britvic and environmental charity Groundwork are gearing up to launch a campaign, Transform Your Patch, aiming to regenerate up to 165 outdoor spaces t [...]
Millward Brown is integrating emotion measurement outfit Affectiva’s Affdex facial ex [...]
Millennials’ comfort-level with the Internet and tech might makes the digital medium an ideal platform for reaching them, but they are generally more difficul [...]
Prada teamed with Rem Koolhaas’ design firm AMO and Italian artist Francesco Vezzoli to develop a pop-up museum, the 24 Hours Museum, which opened earlier wee [...]
Power To The Pixel is back with the third iteration of its cross-media course, The Pixel Lab, in Potsdam, Germany, at the beginning of July. Participants will d [...]
