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Converse is rolling out its Three Artists One Song campaign for the first time in Asia in Korea, with local indie rockers Jaurim, hip-hop band Aziatix and electronic trio Idiotape onboard. The brand has tasked the trio of artists with joining forces to create an original song.

Universal Music is launching a chain of virtual vinyl stores in partnership with fashion retailer Pretty Green – which was founded by Liam Gallagher – using Mobile Money Network’s Simply Tap checkout app. The shops will be open for music business 24 hours a day at 10 Pretty Green outlets across the country starting 24 May, with 12 titles – including The Rolling Stones’ Exile On Main Street and Elbow’s Seldom Seen Kid – for sale.

Japanese fashion retailer Uniqlo has launched the Uniqlo Wake Up app for iPhone and Android smartphones. The marketing app checks the weather, the day of the week and the time, and then comes up with an appropriate song.

Gap has launched two digital marketing tactics as part of its Be Your Own T global campaign based on the not-so-humble T-shirt. The TIY experience – in partnership with Threadless – offers consumers buying new Gap tees new ways to upcycle their old T-shirts into fashionable accessories in six steps or fewer, including the likes of flip flops beach bags, laptop sleeves and dog toys. TIY will reside primarily on the brand’s Facebook page, share-able via Twitter, Instagram and Pinterest.

C&A Brazil is giving consumers a little social media help when it comes to clothes shopping. The retailer has put clothes from its new collection on Facebook so that brand fans can ‘like’ the garments they, erm, like.

Jimmy Choo has launched a new website, Stylemakers, which crowdsources fashionistas’ street styles as they tote the fashion brand’s shoes or bags.

Marks and Spencer has published an interactive graphic featuring the history of lingerie over the decades to show off its underwear tech.

Burberry has premiered Burberry World Live in Taipei. What is it? The fashion retailer says it’s the brand concept embodied in a single sensory experience. Cue a 360-degree cylinder featuring film and music and a simulation of British weather (falling leaves, golden rain).