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Retailer HMV will start selling fashion lines in 40 or so of its UK largest stores in an effort to tap into the crossover between music and fashion. The likes of Lee Jeans and Boxfresh will be in all of the outlets, with the flagship store on London’s Oxford Street also carrying clothes by Rocawear, [...]

It’s time to create your very own paper head. Who says so? Converse says so. What you need to do is launch the dedicated app and switch on your webcam. Then you take a shot of your face and let the app turn your mug into a mask. Print it off, cut it out, enjoy.
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Fiat and Vogue Italy have joined forces to get creatives to come up with stylish bikewear for eco-fashionistas. The two brands have asked Shicon to gee up its creative community to develop designs for road-going green headgear, and members have until 23rd August to come up with cool graphics for bicycle helmets.
So, what’s the link between the car marque, the fashion mag and the environment? Easy. Fiat is set to launch the 500 TwinAir, a two-cylinder car which pulls down carbon emissions by up to 30% and lowers fuel consumption.

Says Nick Roberts* A fashion shoot in the latest edition of Italia Vogue, drawing ‘inspiration’ from the Gulf oil spill, is currently causing a bit of a stir across the fashion blogosphere and beyond. And that is of course what it was designed to do…
No doubt some will argue that the shoot is a valiant attempt by the fashion industry to draw attention to current events while still helping people look fabulous. Others will undoubtedly take offence at what they see as cynical exploitation of a disaster that has wrought environmental havoc and threatened the livelihoods of thousands.

It’s time to check out the Booty Reader. What is it? It’s an online app from Old Navy featuring Ms Booty Reader herself, who asks consumers to choose three cards which represent their near-futures. All that’s then required is to show the Booty Reader a picture of their buns, and she will recommend exactly the [...]

Work wear brand Dickies has teamed up with Goodby, Silverstein to produce a webseries, 874Versus, which outs the original 874 pants through a series of tests to show off their toughness. So, get ready for hard-working guys in Dickies facing two tons of reinforced concrete, the junkyard, gravity… on the dedicated website, and on YouTube.
“We [...]

By Simon Fuller. US-based online design community Threadless has been hailed as an example of just how crowdsourcing can work. So, what’s it all about? Tee shirts, of course.
The idea is that Threadless community of artists dreams up some nifty designs, which are then put to the public vote via the site – the outfit has some one million followers who get to decide just what gets printed. If you’re an artist and your design makes the grade, you get a financial reward – a cool $2,000 – while Threadless goes ahead and runs off the design in Tee form. Artists can earn more dough if their design gets reprinted at a later date.

Converse has teamed with DC Comics to create pairs of superhero shoes. We’re talking Batman, Superman and Green Lantern. They’re part of the DC Converse line, and they cost $55, and you can find them here.