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C&A Brazil is giving consumers a little social media help when it comes to clothes shopping. The retailer has put clothes from its new collection on Facebook so that brand fans can ‘like’ the garments they, erm, like.

Guess Watches has launched its One To Watch global blogger search and is on the look out for fashion-savvy types to become official contributors to the Guess Access Blog. Wannabe brand bloggers need to visit the application on the Guess Facebook page and create personal profiles which include style boards so they can express their ‘personal fashion point-of-view’. They then need to share their profiles via social networks to rack up ‘Style Points’ from friends and followers.

“Mobile is a key area of growth for Facebook,” says Sheryl Sandberg in a video for prospective Facebook investors. The Social Network’s chief operating officer believes one of the company’s main sources of revenue will be mobile advertising.

Jay-Z is rolling out a game on Facebook. The game play on Empire is a take on the artist’s life story, with characters able to follow a successful narrative from hustler through to hip-hop star and business mogul. Yes, Empire is all about moving up the ladder from the Marcy Housing project in Brooklyn – via rap battles – to the rich and cool spots of Manhattan and beyond.

Manchester United may have been knocked off their perch at the top of the English Premier League, but the team still heads Freestyle Interactive’s Facebook League with 23.9 million ‘likes’, ahead of second-placed Arsenal with a mere 9.7 million and Chelsea (9.4 million). Current Premier League leaders Manchester City are in fifth spot with 2.3 million likes, according to the latest Premier League Social Media Stats.

More than three quarters of US consumers, and two thirds of UK consumers, regularly ‘like’ the Facebook page of restaurant, retail, travel, entertainment and financial services businesses, according to research carried out by Market Force Information. In both the US (79%) and the UK (67%), the number one-reason given for consumers liking a branded Facebook page is to take advantage of incentives or discounts.

German consumers are in love with brands such as BMW, Adidas, Nike, Apple  – and even Aldi – but they haven’t taken to the likes of Facebook and Google, according to a study conducted by GMK. The German research firm believes respondents haven’t developed an emotional connection with many online companies as many have such short shelf lives.

All three of the UK’s main political parties are failing miserably in their use of new digital channels to reach voters, according to a report released by UK advertising agency Cheetham Bell JWT on the eve of today’s local elections.