What can the affluent male’s online behaviour teach luxury brand marketers? Well, all but 2% of well-off men surveyed for iProspect’s Affluent Male study purchase products online, while a huge 70% prefer to research and purchase online, and are also shopping for themselves more frequently than assumed.
More than 40% of Americans use social media to shop – the equivalent of some 95 million social shoppers – and that number continues to rise. In fact, when asked how often social media is used to shop today compared to one year ago, almost three-quarters of respondents to the Leo Burnett/Arc Worldwide SocialShop study confirmed they are using it more frequently.
Guinness has rolled out a Guinness QR Cup, which is actually a pint glass. Filled with, say, Stella Artois, it remains a mere glass. But topped up with stout it reveals a QR code which, when scanned, tweets about your pint, updates your Facebook status…
The average friend count on Facebook is 130, and people make an average of 40 visits a month the Social Network, spending more than 23 minutes per stay.
OK, it’s Facebook IPO day and we’re talking billions of dollars rinsing around the markets. But how does the Social Network stack up against search behemoth Google?
If Facebook were a country it would boast the third-largest population in the world, behind only China and India, while the Social Network has more members than there are people in Europe, according to SocialBakers. In addition, the Coca-Cola brand alone has nearly 100 million more fans on Facebook than there are residents of the US. And brands Starbucks, Converse, Red Bull and Oreo each have nearly five times the number of fans on Facebook than there are people in the UK.
Facebook earns some very strong positive scores among consumers when compared to its social networking peers, but a low trust score could be an area of concern as the company seeks to go to the market with an IPO, according to E-Poll Market Research.
L’Occitane is the best-performing luxury brand in the digital space in both Brazil and Russia, according to L2’s Digital IQ Index: Brazil, Russia, India report. L’Occitane’s Brazilian Facebook page reached 100,000-fan milestone in January with a hand-cream giveaway pushing up metrics – the brand managed to rack up 40,000 fans in a 12-day period
Chelsea not only won the Champions League final last weekend, the London club also triumphed on Twitter. Chelsea racked up almost three quarters of all Champion [...]
By 2020, there will have been significant advances in the adoption and use of gamification, according to more than half of some
The average friend count on Facebook is 130, and people make an average of 40 visits a month the Social Network, spending more than 23 minutes per stay. [...]
Staying longer with Facebook
Welcome to Monmouth, the world’s first Wikipedia town. Yes, Monmouthpedia< [...]
OK, it's Facebook IPO day and we're talking billions of dollars rinsing around the markets. But how does the Social Network stack up against search behemoth Goo [...]
Facebook earns some very strong positive scores among consumers when compared to its social networking peers, but a low trust score could be an area of concern [...]
Now there’s Curalate. What is it? It’s a monitoring and analytics tool which aims to gives brands a complete picture of their brand engagement using a combi [...]
Twitter has launched a weekly e-mail service which delivers relevant Tweets and stories shared by the people Twitter account holders are connected to. [...]
C&A Brazil is giving consumers a little social media help when it comes to clothes shopping. The retailer has put clothes from its new collection on Faceboo [...]
How do you spot an Instagram junkie? Dead giveways are the emaciated collarbones, the result of personal hunger strikes against that Facebook acquisition. And [...]
